You searched for: "*"

The results has been filter on Authors containing Heikki J. Kasari.
ANA has found 6 results for you, in 570 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

TV viewing patterns in Internet access homes

The main objective of this paper is to provide new information on the viewing patterns in homes with Internet access. Only the panel methodology is capable of supplying longitudinal information and when more people meter-based results are published,...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Author: Heikki J. Kasari
June 9, 2002
×

Citation

Kasari, H. J. (2002a, June 09). TV viewing patterns in Internet access homes. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/tv-viewing-patterns-in-internet-access-homes


Research papers

Tv audience segments based on viewing behaviour

The paper gives examples of new type of analyses and findings of television audience behaviour. The findings are based on analyzing respondent -level data of metered audience measurement. The YLE research department is using its own methods and...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Heikki J. Kasari, Seija Nurmi
June 15, 1992
×

Citation

Kasari and Nurmi (1992a, June 15). Tv audience segments based on viewing behaviour. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/tv-audience-segments-based-on-viewing-behaviour


Research papers

New competition creates a need for new methods

The paper on the above-mentioned topic outlines the development of a new method which was designed to give new information of the usage of mass media. Also, the main findings are reported. Today satellite television broadcasts can be received in...

Catalogue: Seminar 1986: New Developments In Media Research
Author: Heikki J. Kasari
June 15, 1986
×

Citation

Kasari, H. J. (1986a, June 15). New competition creates a need for new methods. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/new-competition-creates-a-need-for-new-methods


Research papers

Loyalty of viewing

The viewing loyalty analyses discussed in this paper have a strong implication on the fact that there is a lot of information worthwhile knowing beyond tv programme ratings as such. After establishing benchmarks, media planner's daily routine will...

Catalogue: Seminar 1982: Improving Media Research
Author: Heikki J. Kasari
June 15, 1982
×

Citation

Kasari, H. J. (1982a, June 15). Loyalty of viewing. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/loyalty-of-viewing


Research papers

TV show loyalty in Finland

This is a companion paper to Goodhardt (1968) which was referred to in the introduction to Hulks and Thomas (1973). The Finnish data is however presented in a different way and makes a case for peoples’ loyalty to some shows, while Goodhardt...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: Heikki J. Kasari
June 15, 1980
×

Citation

Kasari, H. J. (1980a, June 15). TV show loyalty in Finland . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/tv-show-loyalty-in-finland-


Research papers

Tv show loyalty in Finland

The success of a television show can be described with the same concepts as the success of a brand of a product. Cumulative penetration applies to both, share of repeat- buyers equals to the share of repeat-viewers , brand loyalty to programme...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Heikki J. Kasari
March 1, 1979
×

Citation

Kasari, H. J. (1979a, March 01). Tv show loyalty in Finland. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/tv-show-loyalty-in-finland