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Research papers

Brand switching models

The present paper describes the devices adopted in order to construct the transition matrix which is going to serve as the model's input : they involve breaking down each purchasing sequence into pairs of elementary purchases. But this in turn...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Raymond Delbes
June 15, 1969
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Citation

Delbes, R. (1969a, June 15). Brand switching models. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/brand-switching-models


Research papers

Brand switching models (French)

The present paper describes the devices adopted in order to construct the transition matrix which is going to serve as the model's input : they involve breaking down each purchasing sequence into pairs of elementary purchases. But this in turn...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Raymond Delbes
June 15, 1969
×

Citation

Delbes, R. (1969a, June 15). Brand switching models (French). ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/brand-switching-models-french-