Resources Library by ANA

A review of the challenges facing travel researchers

Research into travel and tourism probably only accounts for 5% of the research industry's total turnover in spite of the fact that leisure is the world's largest industry (in many European countries tourism is the major revenue earner). This reflects...

Catalogue: Seminar 1991: Travel And Tourism Transition

Author: Peter B. Hodgson

June 15, 1991

Facing the challenge of new leisure and travel industry products

Even though new product development is one of the most written about topics in market research, very little of the published literature is concerned with the travel and leisure industries. If successful n.p.d. is the lifeblood of the world of fast...

Catalogue: Seminar 1990: New Product Development

Author: Peter B. Hodgson

June 15, 1990

Researching the growing market for Opera in Britain

This paper reports on a new study examining public opinions towards opera in Britain and provides data on opera's "penetration" in terms of attendances, TV viewing and home ownership of opera recordings. The new survey shows that, although opera fans...

Catalogue: Seminar 1990: Research And Marketing For The Arts

Author: Peter B. Hodgson

June 15, 1990

Why leisure research is different

Although leisure itself is not as simple to define as might at first appear, there can be no doubt that the leisure industry is one of the few growth areas in most Western countries, reflecting technological advances, de-industrialisation and the...

Catalogue: ESOMAR Congress 1988

Author: Peter B. Hodgson

September 1, 1988

Centralised multi-national research in the travel industry

The paper queries whether the "international consumer" exists as such; in determining the best research method in multi-country research projects, it suggests that no single rigid approach (standardised comparability:non-comparability,...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research

Author: Peter B. Hodgson

June 15, 1984

Research into the complex nature of the holiday choice process

The paper puts forward the twin views that: A) the consumer does not normally take into consideration all the potential alternatives, nor does he make all the decisions necessary in any positive sense - many of the decisions are foregone conclusions....

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry

Author: Peter B. Hodgson

June 15, 1983

The use of a panel in monitoring holiday planning decisions

This paper explains how a specially designed personal interview panel of 550 households was established in Britain to monitor the timing of holiday planning decisions during the December 1976/ June 1977 period.

Catalogue: Seminar 1977: Travel And Tourism

Author: Peter B. Hodgson

June 15, 1977

Factors affecting response rates in market research surveys

In this paper, the author brings together from varying sources evidence as to the extent of the growth in refusal rates, discusses and evaluates possible causes of the increase in the percentage of selected respondents who will not co-operate and...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Author: Peter B. Hodgson

Company: Harris Interactive (Europe)

September 1, 1974

An examination of market research's public image

The successful practice of marketing research depends on two factors: 1) the confidence placed in it by the business community; 2) the co-operation of members of the public, usually in their capacity as private individuals, but in the case of...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Author: Peter B. Hodgson

September 1, 1972