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Research papers

The New Era of Innovation

Generative artificial intelligence (GenAI) is transforming nearly every industry, and new product development is no exception. From creating more realistic consumer personas (Smith & Johnson, 2020), to analysing vast amounts of data and to...

Catalogue: Asia Pacific 2024
Authors: Nikolai Reynolds, Jiongming Mu
Company: IPSOS
November 19, 2024
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Citation

Reynolds and Mu (2024a, November 19). The New Era of Innovation. ANA - ESOMAR. Retrieved January 24, 2025, from


https://ana.esomar.org/documents/the-new-era-of-innovation


Videos

The New Era of Innovation

Generative artificial intelligence (GenAI) is transforming nearly every industry, and new product development is no exception. From creating more realistic consumer personas (Smith & Johnson, 2020), to analysing vast amounts of data and to...

Catalogue: Asia Pacific 2024
Authors: Nikolai Reynolds, Jiongming Mu
November 19, 2024
×

Citation

Reynolds and Mu (2024a, November 19). The New Era of Innovation. ANA - ESOMAR. Retrieved January 24, 2025, from


https://ana.esomar.org/documents/the-new-era-of-innovation-12688


Videos
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Citation

Rodrigo, E. (2024a, October 15). Embeding GenAI. ANA - ESOMAR. Retrieved January 24, 2025, from


https://ana.esomar.org/documents/embeding-genai


Research papers

From Moments to Innovation: How Generative AI is Revolutionising Product Design

Concept co-creation is a resource-intensive process involving individuals comprised of marketers, product and package developers, stakeholders and consumers alike. Insights professionals leading co-creation efforts are challenged to build winning...

Catalogue: North America 2024 - Innovation
Authors: Dave Lundahl, Mimi Sherlock, Jenny O'Connor, Mark Stephens, Kristin Wright
Companies: IFF Nourish, InsightsNow
July 5, 2024
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Citation

Lundahl, Sherlock, O'Connor, Stephens and Wright (2024a, July 05). From Moments to Innovation: How Generative AI is Revolutionising Product Design. ANA - ESOMAR. Retrieved January 24, 2025, from


https://ana.esomar.org/documents/from-moments-to-innovation-how-generative-ai-is-revolutionising-product-design