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Research papers

Japanese consumers, and introducing foreign products/brands into Japanese market

Japanese enterprises are approaching business and marketing activities through an international perspective. The internationalized conditions of the environment have made consumers more receptive to foreign products. Foreign products in the Japanese...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Author: Sadafumi Nishina
Company: Dentsu Macromill Insight
June 15, 1988
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Citation

Nishina, S. (1988a, June 15). Japanese consumers, and introducing foreign products/brands into Japanese market. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/japanese-consumers-and-introducing-foreign-products-brands-into-japanese-market