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Research papers

Purpose in Asia

90% of people in Asia want brands to do something about the issues they care about. But what do they care about? And what exactly do they want brands to do? Let us tell you more.

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Anne Rayner, Rebecca Southern, Vanessa Gibbon
Company: Kantar
November 2, 2020

Research papers

What market research can learn from Alexa & Siri

As researchers, providing us access to data from new sources like customer data platforms, voice control, and all corners of the internet could be considered the equivalent of sticking a kid in a candy store! But are we leveraging this? This paper...

Catalogue: Asia Pacific 2019
Authors: Young Ham, Jason Dodge, Rebecca Southern
Company: Kantar
May 22, 2019