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Videos

Ceremony: Peter Cooper Excellence Award Winner

The 2016 Peter Cooper Excellence Award Winner: Look Who's Talking?!: Exploring the impact Twitter has had on language and culture by Cecily Long and Sara Picazo.

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Finn Raben, Simon Patterson, Cecily Long, Sara Picazo Lutton
June 15, 2016

Videos

From terabytes to archetypes

This presentation shows how in-depth motivational qualitative research helped identify the underlying hopes and fears of consumers in relation to internet security. By looking deeply into B2B and B2C customers’ motivations and inhibitions within...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Simon Patterson, Alexander Erofeev
Company: QRi Consulting Ltd.
June 15, 2012

Research papers

From terabytes to archetypes

This paper shows how in-depth motivational qualitative research helped identify the underlying hopes and fears of consumers in relation to internet security. By looking deeply into B2B and B2C customers' motivations and inhibitions within the...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Alexander Erofeev, Simon Patterson
Company: QRi Consulting Ltd.
March 26, 2012

Research papers

The vitality of qualitative research in the era of blogs and tweeting

The research landscape has never been richer in techniques and technology, nor has there been such a bewildering choice of methods in the history of Consumer Research. For most of the past 50 years or so, the debate about alternative methods has...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Alan Branthwaite, Simon Patterson
Company: QRi Consulting Ltd.
November 18, 2010

Research papers

The impact of the economic crisis

We are in the midst of a economic crisis: the worst recession in 100 years and which may rival The Great Depression of the 1930s. This crisis demands new market research: new methods of data collection, new respondent engagement, new analysis, and...

Catalogue: Congress 2009: Leading The Way
Authors: Peter Cooper, Simon Patterson
Company: QRi Consulting Ltd.
September 21, 2009

Research papers

Chinese frontiers

China is the greatest and most challenging new frontier facing international marketers today. It goes without saying that China is the major challenge for the 21st century with a population of 1.3 billion, GDP of RMB 24,661.9 billion ($3,570.33...

Catalogue: Congress 2008: Frontiers
Authors: Peter Cooper, Simon Patterson, Katie Zhou, May Qiu, John S. Pawle
Companies: DiagAid Marketing Research Co., Ltd, QRi Consulting Ltd.
September 26, 2008

Research papers

Back on track

This presentation describes how Rexona lost its way in France and how research created a new category language to show the way back to growth. A fusion of different approaches was used including Semiotics, Extended Creativity Groups, In-depth...

Catalogue: Congress 2007: Excellence
Authors: John S. Pawle, Jaroslav Cir, Simon Patterson
Companies: Unilever, QRi Consulting Ltd.
September 19, 2007

Research papers

The future of qualitative research

This paper sets forward proposals for enhancing the International standing and reputation of Qualitative Research by establishing an International Body specifically to serve the needs and interests of Qualitative Researchers worldwide. Our argument,...

Catalogue: Seminar 1995: Looking Through The Kaleidoscope
Authors: Peter Cooper, Simon Patterson
Company: QRi Consulting Ltd.
December 1, 1995