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Research papers

The power of reflective content

James Dean and Justin Bieber have one thing in common - they captured the imagination of young people in their generations by tapping into identity crisis. While identity crisis itself is not new, the nature of identity and its expression is...

Catalogue: Congress 2016: #WOW
Authors: Shibani Nayak, Sumeli Chatterjee, Sushma Panchawati, Aman Anand, Devika Johar
September 22, 2016

Research papers

What inspires the curious generation

For a research to be truly successful, it is imperative to have respondents who are inspired to participate. We detail our approach that took previous learning into consideration to design a new and inspired methodology. The presentation also...

Catalogue: Congress 2014: What Inspires?
Authors: Gitanjali Ghate, Shibani Nayak, Sumeli Chatterjee, Sushma Panchawati, Rahul Mullick
September 10, 2014