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Research papers

Designing innovations differently in the digital environment

There is an interesting management quote: Do not expect the output to change if the inputs remain the same. This is true for organisational transformation as well as transformation of the insights and analytics industry. This paper examines this...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Charu Mullick, Krishnendu Dutta, Deepti Chandna, Aftab Kaushik, Disha Wanchoo, Rashmi Lohkna
Companies: IPSOS, Quantum Consumer Solutions Pvt Ltd, Google
November 2, 2020
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Citation

Mullick et al. (2020a, November 02). Designing innovations differently in the digital environment. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/designing-innovations-differently-in-the-digital-environment