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Videos

Deep design to the rescue

We have harnessed technology and automation to reach the peak of solving for external problems, such as convenience and efficacy. Paradoxically, as the external world neatens, we have seen the rise of inner entropy, with an increased articulation of...

Catalogue: Global Qualitative 2017: Back to the future
Author: Sharanya Sitaraman
Company: Quantum Consumer Solutions Pvt Ltd
January 11, 2017
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Citation

Sitaraman, S. (2017a, January 11). Deep design to the rescue. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/deep-design-to-the-rescue-8938


Research papers

Designing innovations differently in the digital environment

There is an interesting management quote: Do not expect the output to change if the inputs remain the same. This is true for organisational transformation as well as transformation of the insights and analytics industry. This paper examines this...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Charu Mullick, Krishnendu Dutta, Deepti Chandna, Aftab Kaushik, Disha Wanchoo, Rashmi Lohkna
Companies: IPSOS, Quantum Consumer Solutions Pvt Ltd, Google
November 2, 2020
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Citation

Mullick et al. (2020a, November 02). Designing innovations differently in the digital environment. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/designing-innovations-differently-in-the-digital-environment


Research papers

Deep design to the rescue

This use case position "deep design" as being different from qualitative research, in the way it manifests design related output while also presenting a contrast with human-centred design in the way it uncovers eco-systems habitats, cultural norms,...

Catalogue: Global Qualitative 2017: Back to the future
Author: Tirthankar Dash
Company: Quantum Consumer Solutions Pvt Ltd
November 3, 2017
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Citation

Dash, T. (2017a, November 03). Deep design to the rescue. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/deep-design-to-the-rescue