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Videos

Beyond Qual and Quant

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Many vendors and clients are adopting AI tools to drive effectiveness and efficiencies of market research, most of the utilization is centered around speed, data integration and...

Catalogue: Client Summit 2019- Spring Edition
Author: Connie Zhang
Company: Abbott
June 27, 2019
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Citation

Zhang, C. (2019a, June 27). Beyond Qual and Quant. ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/beyond-qual-and-quant


Research papers

The interface between medical and market research

Not more than three decades ago it would have been arduous to describe the role of the Medical Department in the Pharmaceutical Industry. Frequently confined to esoteric tasks and committed to distilling any medical information which could have...

Catalogue: Seminar 1977: Foresight Or Hindsight?
Author: A. Dubourg
Company: Abbott
March 1, 1977
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Citation

Dubourg, A. (1977a, March 01). The interface between medical and market research. ANA - ESOMAR. Retrieved December 05, 2023, from


https://ana.esomar.org/documents/the-interface-between-medical-and-market-research