Resources Library by ANA

Powering up insights

Catalogue: Congress 2023

Authors: Barry Jennings, Begonia Fafian, Elaine Rodrigo, Stuart McGown, Barry Jennings, Begonia Fafian, Elaine Rodrigo, Stuart McGown, Barry Jennings, Begonia Fafian, Elaine Rodrigo, Stuart McGown, Barry Jennings, Begonia Fafian, Elaine Rodrigo, Stuart McGown, Barry Jennings, Begonia Fafian, Elaine Rodrigo, Stuart McGown, Barry Jennings, Begonia Fafian, Elaine Rodrigo, Stuart McGown, Barry Jennings, Begonia Fafian, Elaine Rodrigo, Stuart McGown, Barry Jennings, Begonia Fafian, Elaine Rodrigo, Stuart McGown, Barry Jennings, Begonia Fafian, Elaine Rodrigo, Stuart McGown

Companies: Microsoft, The Coca-Cola Company , Reckitt, Philips International

October 5, 2023

Moving from Data-Driven to Deeper Human Understanding

We at GSK Consumer Healthcare (GSK CH) are undergoing a transformation, from being the consumerhealthcare division of GSK, to being on our way to becoming a standalone consumer health business. As such,we are transforming the way that we do business,...

Catalogue: Future-Proofing and Foresight

Authors: Liz Haas-Pietronave, James Sallows

Company: GSK

April 14, 2022

Global Prices Study 2021

For both suppliers and buyers of market research, the ESOMAR Global Prices Study is an essential element of any reference library. Its unique content provides an exclusive insight into how research pricing has adapted to the ever-increasing...

Catalogue: ESOMAR Global Prices Study

Author: ESOMAR B.V.

September 24, 2021

Selling Research Results Internally

Insights are not table stakes anymore and as an industry, it?s no longer about sharing information, but motivating the organization and ultimately people to take action.  But how?  Think like a marketer.Join Jessica Southard, Senior...

Catalogue:

Author: Jessica Southard

Company: Mars Wrigley

July 30, 2021

When you're drowning in data, only an insight can save you

There's never been more data. Or more people with 'insight' in their job title. Or more suppliers with data and insight solutions. And yet there seems to be fewer insights. As a CMO, insights make the difference between marketing that moves people...

Catalogue: Insights Festival 2020

Author: Brent Smart

Company: Insurance Australia Group (IAG)

September 17, 2020

Aha to Haha? Humour, insight and the films of M Night Shyamalan

Tas will deliver a paean to serendipity, obliquity and incongruity in a world obsessed with prediction, control, KPIs, metrics and 'tick-boxing'.He will cover 3 broad areas:Why so serious? The arithmocracy, the obsessive workshop of data and facts...

Catalogue: Insights Festival 2020

Author: Anthony Tasgal

September 16, 2020

Best of ESOMAR Belgium- A virtual event!

Early September speakers from all over the world presented their work and thinking at the 2019 ESOMAR Congress in Edinburgh. The three-day conference was bursting with speeches, panel discussions and keynotes on Transformation, the 2019 congress...

Catalogue: Webinars 2019

Authors: Steliana Ifrim, Wim Hamaekers, Katia Pallini, Ray Poynter, Ennio Armato, Matthew Roberts

Companies: One Inch Whale, InSites Consulting, FFIND DE

November 26, 2019

Fighting negativity

The world is obsessed with negativity. The cause can be found in the way the human brain is programmed. People have a natural brain alarm that is prone to short-term thinking and groupthink and has a sensitive antenna for danger. In 'fighting...

Catalogue: Fusion 2019

Authors: James Whelligan, Rijn Vogelaar

November 10, 2019

Marketing transformation in the galactic age

Summarising his recently launched book: "MARKETING is FINANCE is BUSINESS" in 4 key stages, you will discover the rocket science behind the creation of meaningful marketing miracle in the galactic age upon us. Chris will show why marketing based on...

Catalogue: Congress 2019: The Global Data & Insights Summit

Author: Chris R. Burggraeve

September 8, 2019