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Dotiwala, H. (2023a, November 27). Revolutionize Product Testing & Optimization With Artificial Intelligence. ANA - ESOMAR. Retrieved December 06, 2024, from
Dotiwala and Cohen (2023a, November 22). Revolutionising Product Testing and Optimisation with Artificial Intelligence. ANA - ESOMAR. Retrieved December 06, 2024, from
Attia, Wilson, Kapadia and Ramsinghani (2023a, November 22). Flavour Innovation Powered by a Digital-First Approach to Leveraging Current Consumer Understanding. ANA - ESOMAR. Retrieved December 06, 2024, from
Lynn and Wilson (2023a, October 05). The Product Launch that Haunted Us. ANA - ESOMAR. Retrieved December 06, 2024, from
https://ana.esomar.org/documents/the-product-launch-that-haunted-us
Hess, M. (2023a, October 05). Embracing Smart Products, Services and Systems . ANA - ESOMAR. Retrieved December 06, 2024, from
https://ana.esomar.org/documents/virtual-incentives-
Forde and Chowdhry (2021a, October 13). Leveraging AI-enabled A/B testing to build out winning concepts. ANA - ESOMAR. Retrieved December 06, 2024, from
https://ana.esomar.org/documents/leveraging-ai-enabled-a-b-testing-to-build-out-winning-concepts
Reynolds, Netkach and Taranyan (2020a, October 19). The evolution of product testing in the new digital world. ANA - ESOMAR. Retrieved December 06, 2024, from
https://ana.esomar.org/documents/the-evolution-of-product-testing-in-the-new-digital-world
Leo and Calixto (2020a, October 19). Augmented reality. ANA - ESOMAR. Retrieved December 06, 2024, from
https://ana.esomar.org/documents/augmented-reality-11626
Leo and Calixto (2020a, October 19). Augmented reality. ANA - ESOMAR. Retrieved December 06, 2024, from
https://ana.esomar.org/documents/augmented-reality