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Research papers

Vodafones Innovation Research Revolution

Vodafone is undoubtedly an innovative company. It employs thousands of technology experts and product managers, generating hundreds of ideas every year?and with a market of 300 million customers worldwide, there are plenty of people to sell them to....

Catalogue: Asia Pacific 2023 - Innovation
Authors: Leigh Caldwell, Lizzi Seear
Company: Irrational Agency
November 22, 2023
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Citation

Caldwell and Seear (2023a, November 22). Vodafones Innovation Research Revolution. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/vodafone-s-innovation-research-revolution


Research papers

System 3: Measuring the consumer's imagination

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'; min-height: 14.0px}Learn the new science of System 3, the human imagination, in a challenging interactive...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Leigh Caldwell, Lizzi Seear
September 8, 2019
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Citation

Caldwell and Seear (2019a, September 08). System 3: Measuring the consumer's imagination. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/system-3-measuring-the-consumer-s-imagination


Research papers

Behavioural economics gets real

So you've heard a lot of talk about behavioural economics, but ever wondered if anyone's really using it? Find out in this session how a $12 billion brand has put behavioural economics based research at the heart of its new strategic direction. A...

Catalogue: Congress 2016: #WOW
Authors: Leigh Caldwell, Lizzi Seear
September 22, 2016
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Citation

Caldwell and Seear (2016a, September 22). Behavioural economics gets real. ANA - ESOMAR. Retrieved January 26, 2025, from


https://ana.esomar.org/documents/behavioural-economics-gets-real