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Research papers

Start With the End in Mind

What if there was a way to bring a laser focus to your research projects that allows you to get more actionableinsights for less budget? A simple switch to thinking about the exact behaviour you want consumers to changecan give you that, and more.

Catalogue: Creativity. Connections. Community.
Author: Elina Halonen
Company: Square Peg Insight
July 15, 2022
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Citation

Halonen, E. (2022a, July 15). Start With the End in Mind. ANA - ESOMAR. Retrieved March 25, 2025, from


https://ana.esomar.org/documents/start-with-the-end-in-mind