Resources Library by ANA

Research to the rescue

Demand for ivory in China has risen dramatically in recent years due to rising affluence and travel. Ivory is traditionally being regarded as precious and prestigious. Our challenge is to make it socially undesirable and change consumer perceptions.

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Authors: Chenyang Li, Wander Meijer

Company: GlobeScan Incorporated

May 13, 2018

Tracking societal values

Ever more frequently, governments use marketing techniques in order to influence public opinion and public behaviour. To be able to make effective strategies, insight in the public perception of the issues and in the value systems of the public is...

Catalogue: ESOMAR Responsible Marketing 2004

Author: Gerard Bartels

May 11, 2004

Think like the sun

Understanding the dynamics of Ecologism is the objective of this paper.Ecologism is an evolution of consumerism where there is greater global economic interdependency. It recognizes consumer behavior is affected by beliefs. Beliefs are influenced by...

Catalogue: ESOMAR Responsible Marketing 2004

Author: Tim Love

May 11, 2004

Beauty and the business

This paper provides a psychological and economic analysis of the development of ecology in a free market as observed in Germany in the last decade. The problems involved in simply defining what ecology means and the resulting question of how to...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge

Author: Stephan Götze

September 1, 1998

The car, the environment and the media

The paper outlines a research project examining press coverage of the motor industry in six European markets in order to track the incidence of a range of environmental issues and the presence of certain key messages both for and against the...

Catalogue: International Automotive Marketing Conference 1998

Author: Peter Christopherson

Company: CARMA

June 15, 1998

Revisiting conjoint

The paper describes a case story based on a classic, but not traditional conjoint approach involving consumer attitudes to environmental problems and animal ethics in connection with the primary production of pork. In Denmark - as in many other...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Marcus Schmidt, Lene Hansen

Company: GfK

September 1, 1997

The 1993 UIPP public opinion campaign

UIPP, the french national agrochemical association launched in 1993 a communication campaign on the theme "When you protect plants, you also protect humans". This campaign was on TV last summer and in the magazines during the autumn. The objective...

Catalogue: Seminar 1994: From Farmer To Consumer

Author: Isabelle Montigaud

June 15, 1994

Farmers' reactions to new environmental challenges

In the following it will be analysed in how far these and other instruments were accepted by the farmers up to now, initiated target-orientated processes and produced purposeful results. With this it is necessary to differentiate the mechanisms of...

Catalogue: Seminar 1994: From Farmer To Consumer

Authors: Karl-Georg Herbert, Andreas Lettmann

Company: Produkt + Markt GmbH & Co. KG

June 15, 1994

Business ecology

The aim of this paper is to illustrate how a traditionally very production oriented area like agriculture can become more market oriented, and how research can be an important help in decision making as well as an important argument in convincing...

Catalogue: Seminar 1994: From Farmer To Consumer

Authors: Jörgen Johansson, Jan-Olof Bengtsson

June 15, 1994