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Research papers

The New Era of Innovation

Generative artificial intelligence (GenAI) is transforming nearly every industry, and new product development is no exception. From creating more realistic consumer personas (Smith & Johnson, 2020), to analysing vast amounts of data and to...

Catalogue: Asia Pacific 2024
Authors: Nikolai Reynolds, Jiongming Mu
Company: IPSOS
November 19, 2024
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Citation

Reynolds and Mu (2024a, November 19). The New Era of Innovation. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/the-new-era-of-innovation


Research papers

Is There Bang for Half the Cost? Exploring the Utility of Multilingual Qualitative AI Moderation

Clever Kevin is MDIs cape-wearing Koala who is also an AI qualitative moderator. Clever Kevin aims to make qualitative research more attainable for a broader range of projects, bringing rich qualitative insights into more business decisions, by...

Catalogue: Asia Pacific 2024
Authors: Fiona Buchanan, Imran Khan
Companies: Kellogg Company (Kellanova), MDI
November 19, 2024
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Citation

Buchanan and Khan (2024a, November 19). Is There Bang for Half the Cost? Exploring the Utility of Multilingual Qualitative AI Moderation. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/is-there-bang-for-half-the-cost-exploring-the-utility-of-multilingual-qualitative-ai-moderation


Research papers

Decoding the Thing and I with AI

What makes one minty toothpaste stand out from the other?Is it just the fact that it cleans your teeth? Far from it. Function is but one dimension of the product experience that differentiates one product from the other. Consumers are not interested...

Catalogue: Asia Pacific 2024
Authors: Ansie Collier, Katherine Mendoza
Companies: MMR Research Worldwide, Haleon
November 19, 2024
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Citation

Collier and Mendoza (2024a, November 19). Decoding the Thing and I with AI. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/decoding-the-thing-and-i-with-ai


Research papers

Staying Ahead with Tomorrow's Human Insight

In the dynamic and fast-evolving oral care landscape of APAC, where innovation is continuously driven by advancements in AI and synthetic data, the future of product development hinges on a deep, continuous connection with consumers. In a world...

Catalogue: Asia Pacific 2024
Authors: Jessica Xu, Daniel Teixeira
Companies: Colgate-Palmolive, Human8
November 19, 2024
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Citation

Xu and Teixeira (2024a, November 19). Staying Ahead with Tomorrow's Human Insight . ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/staying-ahead-with-tomorrow-s-human-insight-


Research papers

Navigating the Shadows: Managing the Grey Market Challenge

The grey market is a pervasive aspect of e-commerce shopping but is a highly sensitive topic. Brands are reticent to provide the exact details of the size of this problem, impacts on specific products in key markets, as well as their own proprietary...

Catalogue: Asia Pacific 2024
Authors: Joanne Foo, Renee Editha Mendoza
Companies: SKIM, Reckitt Benckiser, Reckitt
November 19, 2024
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Citation

Foo and Mendoza (2024a, November 19). Navigating the Shadows: Managing the Grey Market Challenge . ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/navigating-the-shadows-managing-the-grey-market-challenge-


Research papers

Tomorrow's Research Fuelled Today

In today's fast-paced, data-driven world, brands face the challenge of making sense of vast amounts of information to stay relevant and connected with their audiences. The integration of artificial intelligence (AI) into market research is not just a...

Catalogue: Asia Pacific 2024
Authors: Gayatri Srikant, Rivesh Misra
Companies: Toluna-MetrixLab, The Coca-Cola Company
November 19, 2024
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Citation

Srikant and Misra (2024a, November 19). Tomorrow's Research Fuelled Today. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/tomorrow-s-research-fuelled-today


Research papers

Virtual Reality, Real Impact

As I put on the VR headset, I find myself in a sleek, modern building. The bric logo catches my eye immediately, its teal letters popping against the crisp white walls. That is the company that invited me, I must be in the right place. A woman...

Catalogue: Asia Pacific 2024
Authors: Barbara du Perron, Ewoud van Bennekom
Companies: bric, Specialized
November 19, 2024
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Citation

du Perron and van Bennekom (2024a, November 19). Virtual Reality, Real Impact. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/virtual-reality-real-impact


Research papers

Let?s Meet for a Drink (or Not, Im Busy Online)

Qualitative market researchers have long grappled with challenges while engaging with misunderstood generations or sensitive and culturally taboo topics. Very often, these challenges can take the form of a reluctant respondent, difficulties in...

Catalogue: Asia Pacific 2024
Authors: Rajeswari Bonala, Noopur Sharma
Company: Vox Populi Research
November 19, 2024
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Citation

Bonala and Sharma (2024a, November 19). Let?s Meet for a Drink (or Not, Im Busy Online). ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/let-s-meet-for-a-drink-or-not-i-m-busy-online-


Research papers

CO-MENnity

The men?s cosmetics market represents a burgeoning sector within the beauty industry. According to Euromonitor, the Chinese men?s skincare and makeup market expanded at an average annual rate of 13.5% between 2016 and 2019, significantly outpacing...

Catalogue: Asia Pacific 2024
Authors: Andrew Steel, Catherine Qiu, Felicity Wang, Ying Hu
Companies: Euromonitor International, LOreal
November 19, 2024
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Citation

Steel, Qiu, Wang and Hu (2024a, November 19). CO-MENnity . ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/co-mennity-