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Videos
Flocks: Unpicking communities on Twitter
In the first study of its kind we explore the digital communities forming on Twitter that live alongside IRL communities, unpicking the fabric of UK Twitter to learn how they form, grow & thrive and their value to Twitter as a service & a...
Catalogue: Fusion 2019
Authors: Rob Sanders, Peter Laflin
Companies: Twitter, Join the Dots InSites Consulting, Jaywing
November 10, 2019
Research papers
Flocks: Unpicking communities on Twitter
In the first study of its kind we explore the digital communities forming on Twitter that live alongside IRL communities, unpicking the fabric of UK Twitter to learn how they form, grow & thrive and their value to Twitter as a service & a...
Catalogue: Fusion 2019
Authors: Rob Sanders, Peter Laflin, Martin Bryant
Companies: Twitter, Join the Dots InSites Consulting, Jaywing
November 10, 2019
Videos
The challenge of a global brand in unstable times (Spanish)
Consumer Mood came up in a context of regional economic crisis, seeking to provide Coca-Cola with local sensitivity without losing sight of its international status. Taking care of the rest of these aforementioned points was not part of the design,...
Catalogue: Latin America 2019
Authors: Carolina Porcari, Sabrina Scolnic
Companies: Compañia de Negocios Moiguer, The Coca-Cola Company
April 8, 2019
Research papers
The challenge of a global brand in unstable times
Consumer Mood came up in a context of regional economic crisis, seeking to provide Coca-Cola with local sensitivity without losing sight of its international status. Taking care of the rest of these aforementioned points was not part of the design,...
Catalogue: Latin America 2019
Authors: Carolina Porcari, Maria Muzio, Rosaline Hester, Sabrina Scolnic
Companies: Compañia de Negocios Moiguer, The Coca-Cola Company
April 7, 2019
Videos
Profiting
Innovation of qualitative/quantitative fusion, evidenced through a case study. Envisage a segmentation study that also identifies psychological motivators: deep qual insight with quant numeracy. But wait, there's more, costs down 25% and time down...
Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Omnia Holland, Danielle Holland
November 11, 2018
Case studies
Profiting
This paper is about the fusion of quantitative with qualitative research. It showcases how quantitative segmentation (and the resultant prime target market identification) and qualitative prime target market motivators can be undertaken in a single...
Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Omnia Holland, Danielle Holland
November 11, 2018
Videos
MENA spending patterns: Where does the money go?
The inflation wave is hitting full force in the Middle East & North Africa region, at a time where the political scene is not holding strong grounds. Anxiety levels are surging. People are torn between their dreams and aspirations AND the need to...
Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact
Authors: Mona Ahmed, Asli Kokcu Peksen, Ghaida Fatany
March 21, 2017
Research papers
