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Research papers

DVR impact is not 30-second shattering

ABC Television and ESPN conducted research to understand the impact of DVR technology on TV viewing behavior. The research suggests that interest in DVR is mainly driven by the importance of TV rather than by age or technology savvy, although...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Authors: Rachel Mueller-Lust, Artie Bulgrin
June 23, 2005

Research papers

Television viewing selection in the multichannel universe

This paper examines how television viewers feel about making viewingselections today, compared to a few years ago. It examines some of thereasons they feel that they find the selection process more difficult (oreasier) than it used to be. The paper...

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Authors: Artie Bulgrin, Glenn Enoch
November 1, 2000