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Research papers

Reach/frequency and optimization challenges as traditional media go digital

The 'long tail' of digital media creates new challenges, not only for audience measurement but also for the design of media research databases, analytical systems and reach/frequency models. Current reach/frequency and optimization models generally...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Authors: Tony Jarvis, Pete Walsh
October 21, 2010

Research papers

Increasing viewer control

The paper describes the challenges facing television audience measurement in the United Kingdom in monitoring devices such as PVRs.BARB is incorporating the full measurement of the Sky+ PVR later in 2005. Viewing through the Sky+ box will be...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Authors: Tony Jarvis, Bjarne Thelin, Tony Wearn
June 23, 2005

Research papers

Seeking the Holy Grail

This paper explores the potential of single source research to measure the association of an advertising campaign by a major U.S. retailer to product purchase behaviours in their stores.In a 2003 Single Source research pilot, the same research...

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media
Authors: Joan Fitzgerald, Tony Jarvis
June 16, 2004

Research papers

When less is more

Global advancements in passive electronic audience measurement of Out-of-Home/Outdoor media look promising and are a great improvement over the old-fashioned travelog/diary or mere traffic counts approaches.However, there are obstacles to overcome in...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Author: Tony Jarvis
June 14, 2004

Research papers

Sex, drugs and rock 'n roll

Portable People Meter measurement captures 'real' radio cume build, rather than current estimates based on weeklong diary surveys, modeled over multiple weeks. Early PPM results in the Philadelphia (US) market confirm previous benchmark industry...

Catalogue: ESOMAR/ARF WAM Conference 2002: Radio
Authors: Roberta M. McConochie, Tony Jarvis, Linda Dupree
Company: Nielsen
June 14, 2002

Research papers

Better television audience measurement through cable and satellite set top boxes

Digital set top boxes (DSTBs) offer broadcasters, agencies and advertisers a potential measurement technology and sample size to provide set tuning data, virtually down to the second, for even the most fragmented TV markets based on what eventually...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Bill Harvey, Russ Booth, Tony Jarvis
June 9, 2002