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Research papers

Europe 1992

The primary responsibility of the World Gold Council (W.G.C.) is to stimulate the demand for gold in all its end uses through promotion. Since two-thirds of newly mined gold is used in jewellery manufacture, this consumer-driven market is the...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Authors: Sylvia Ruscheweyh, David Beazley
June 15, 1991
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Citation

Ruscheweyh and Beazley (1991a, June 15). Europe 1992. ANA - ESOMAR. Retrieved March 20, 2025, from


https://ana.esomar.org/documents/europe-1992


Research papers

An application of microsimulation modelling to the marketing of a consumer durable

Philips pursue a policy of systematically evaluating new methodology for improving the Company's marketing decisions. Marketing models of several types have been developed, especially using regression techniques on time series data. However, ranch...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Pieter Gunter, David Beazley
Company: Philips International
June 15, 1976
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Citation

Gunter and Beazley (1976a, June 15). An application of microsimulation modelling to the marketing of a consumer durable. ANA - ESOMAR. Retrieved March 20, 2025, from


https://ana.esomar.org/documents/an-application-of-microsimulation-modelling-to-the-marketing-of-a-consumer-durable


Research papers

The role of the threshold model in the assessment of belief importance and in consumer information processing

In this paper, then, we deal not only with belief importance but with wider aspects of consumer modelling. Firstly, for completeness, we briefly outline the major belief models discussed in the literature; secondly, we describe the threshold model in...

Catalogue: Seminar 1975: Market Modelling
Authors: Tony Lunn, David Beazley
June 1, 1975
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Citation

Lunn and Beazley (1975a, June 01). The role of the threshold model in the assessment of belief importance and in consumer information processing. ANA - ESOMAR. Retrieved March 20, 2025, from


https://ana.esomar.org/documents/the-role-of-the-threshold-model-in-the-assessment-of-belief-importance-and-in-consumer-information-processing


Research papers

Shopping styles and strategies and their relationship to in-store factors

This paper is concerned with increasing understanding of the mechanisms which determine how shoppers make purchasing decisions. It is particularly concerned with housewives shopping for branded packaged goods in self-service stores/supermarkets in...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Authors: David Beazley, Tony Lunn
April 1, 1974
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Citation

Beazley and Lunn (1974a, April 01). Shopping styles and strategies and their relationship to in-store factors. ANA - ESOMAR. Retrieved March 20, 2025, from


https://ana.esomar.org/documents/shopping-styles-and-strategies-and-their-relationship-to-in-store-factors


Research papers

Public attitudes towards privacy

In meeting the primary objective of this research, to provide further clarification of the nature of public concern about privacy, survey researchers are also reminded that they are to some extent a part of the problem itself, and must constantly...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: David Beazley
June 15, 1973
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Citation

Beazley, D. (1973a, June 15). Public attitudes towards privacy. ANA - ESOMAR. Retrieved March 20, 2025, from


https://ana.esomar.org/documents/public-attitudes-towards-privacy