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Videos

Journey of a modernized Diary

This presentation ITC Limited will share a piece of research that led at the birth of the 'Smart Bot' a diary in the form of a chatbot.

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Richa Bhalotia
September 8, 2019

Case studies

Catching the exception

Redefining qualitative research by combining different methods in order to find new, special and trendy usages. With this case study we want to evaluate the added value of social media analysis within Usage & Attitude (U&A) research to: 1....

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Chayenne Meers, Suzanne Mulier
Company:
November 11, 2018

Videos

Catching the exception

Redefining qualitative research by combining different methods in order to find new, special and trendy usages.

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Chayenne Meers, Suzanne Mulier
Company:
November 11, 2018

Videos

A butterfly's wings: from chaos to opportunity

Today’s consumer juggles multiple devices and uses a diverse set of apps and services, spanning categories and brands, across work and life. Traditional ways of understanding consumer dynamics are insufficient for providing a true picture of a...

Catalogue: Congress 2015: Revelations
Authors: Reed Cundiff, Mike Egner, Kelsey Vaughn
Company: Ipsos MRBI
June 15, 2015

Research papers

A fresh approach to home-use testing

This paper describes a procedure adapted from conventional consumer product testing methodology which substantially improves the quality of test data relative to previous testing approaches, notably for fragrances for functional and toiletry...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Author: Ivor Shalofsky
December 1, 1996

Research papers

Butterflies and tortoises

This paper describes a research approach which facilitates testing relatively large numbers of products and fragrances in-home at the crucial early stages of their development. It can provide information on in-usage performance and offer richer...

Catalogue: Seminar 1996: Capturing The Elusive Appeal Of Fragrance
Authors: Lorna Lee, Dydiane Goodman
December 1, 1996

Research reports

Qualitative research into bath additives

Johnson&Johnson's "Baby Bath" was launched in February 1979 accompanied by advertising andpromotional material directed solely at babyusage. However, the premise for the launch was,to some degree, based on the eventual activestimulation of adult...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979

Research reports

Qualitative research into Dettol NPD

Reckitt & Colman are interested in developing arange of new products to extend the Dettol franchise. This research means to assess how far they can change images of Dettoland usage patterns either positively or negatively. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979

Research reports

Qualitative research into signal labelling

With the proposed increases in Fluoride content forSignal toothpaste, Unilever feel that it is necessaryte put seme caution on the toothpaste cardboard-outer(and possibly the tube which would effectively warnparents against allowing their children to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1977