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Research papers

Attribute life cycle analysis

Marketing research does promote product and service innovation. The key is development of tools and techniques that direct managers to the ‘source’ of emerging customer needs and wants - the kinds of needs and wants that if fulfilled have...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: D. Randall Brandt, Joachim Scharioth
Company: Burke, Inc.
September 1, 1998