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Research papers

Attribute life cycle analysis

Marketing research does promote product and service innovation. The key is development of tools and techniques that direct managers to the ‘source’ of emerging customer needs and wants - the kinds of needs and wants that if fulfilled have...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: D. Randall Brandt, Joachim Scharioth
Company: Burke, Inc.
September 1, 1998

Research papers

Beyond customer satisfaction

Expanding customer satisfaction measurement to the broader concept of Reference Group Management - to include customer satisfaction, employee orientation and image measurement, where appropriate - ensures that the correct decisions to improve...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe
Authors: Ian Jarvis, Joachim Scharioth
Companies: Burke, Inc., Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
September 8, 1991

Research papers

Closing the gap between market research and strategic planning

Market Research and Strategic Planning have a common task: To support management in the never-ending challenge to shape the future of companies and organisations. Neither market research nor strategic planning have the knowledge or the instruments to...

Catalogue: ESOMAR Congress 1989
Authors: Ursula Neugebauer, Joachim Scharioth
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
September 1, 1989