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Research papers

Staying on top, leveraging business analytics

Global markets are shifting, with manufacturers reaching nearly saturated demand levels within developed countries. New economy countries are gaining huge focus. Both manufacturers and marketers are racing for a bigger share of the pie, though with...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Holly Hong, Imran Saeed
Company: Kraft Heinz Company
April 17, 2012

Research papers

From a snapshot to a movie

The Beverage Brand Barometer, a Coca-Cola consumer tracking study covering over 85 countries, has become a powerful strategic planning and marketing investment productivity tool. The method is compared to transforming a snapshot photo (a static...

Catalogue: Congress 2011: Impact
Authors: Vittorio Raimondi, Patricio Pagani, Ram Krishnamurthy
Companies: The Coca-Cola Company , Infotools
September 18, 2011

Research papers

Using web research technology to accelerate innovation

The prevailing business climate these days is increasingly competitive, pushing marketers not only to innovate but also to do this faster than the competition. International competition, fragmented and demanding markets, diverse and rapidly changing...

Catalogue: ESOMAR Net Effects 2001
Author: John S. Pawle
Company: QRi Consulting Ltd.
February 11, 2011

Research papers

The fragrance industry

This paper reviews the size of the cosmetics and toiletries fragrance market globally and regionally.By describing the key macro-economic, consumer and industry trends and influences shaping market performance, the authors examine the current state...

Catalogue: Fragrance 2007
Authors: Clare Lees, Diana Dodson
Company: Euromonitor International
November 14, 2007

Research papers

Do we perform well?

The paper presents the method of measuring a manufacturer's performance in retail outlets. Through the total shops core index it is possible to examine the level of product inventory, position and presentation of the manufacturer's brand.Due to the...

Catalogue: ESOMAR Retailing Industry Conference 2005
Author: Vojtech Spacil
April 19, 2005

Magazines

Revue Française du Marketing (Novembre 2003)

Nos publications de l'année 2003, où deux numéros abordaient en profondeur lapublicité sous l' égide de Sylvère Piquet et de Jay Perlstein, et le marketing sensoriel sous celle de Jean-François Lemoine, se terminent parun...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
November 1, 2003

Research papers

Comparing brand equity valuation with in-market performance

The paper examines the relationship between brand equity and in-market performance.A comparison of brand equity and market performance shows that mostly brand equity is a strong indicator of market share, suggesting that brand equity building...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Authors: Manjima Khandelwal, Christopher McKinney
Company: Nielsen
September 14, 2003

Magazines

Revue Française du Marketing 2003 (N.191)

Les thèmes abordés dans ce premier numéro de l'année 2003, sontd'une extrême diversité. Toutefois ils peuvent être organisés en trois groupes distincts.Le premier groupe porte sur l'évolution des techniques publicitaires...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
January 1, 2003

Magazines

Revue Française du Marketing 2002 (N. 187)

Le marché mondial du luxe a connu un développement spectaculaire dans les années 80. Sontaux de croissance annuel était de 20% en 1984 puisde 25,5% en 1989. Les années 90 ont, bien sur, marqué un ralentissement certain, du fait d'un...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
February 1, 2002