Resources Library by ANA

The Death of the Debrief

Over the past few decades, the research industry has evolved rapidly from data production to a story-telling and insights distribution and content provider. Such a metamorphosis has been fuelled by client demand for insight delivered in such a...

Catalogue: Congress 2023

Authors: Chris Moschos, Alice King, Andrew Therkelsen

September 27, 2023

Storybranding in Researchland

The facts being described here are not exclusive and characteristic of present times, but instead they have been happening since market research began: An issue born way before any of us. However, it was the technological evolution, the COVID-19...

Catalogue: Latin America 2023

Authors: Daniel Lagache, Diego Alarcon, Damian Gandolfi

April 25, 2023

Storybranding in Researchland

The facts being described here are not exclusive and characteristic of present times, but instead they have been happening since market research began: An issue born way before any of us. However, it was the technological evolution, the COVID-19...

Catalogue: Latin America 2023

Authors: Daniel Lagache, Diego Alarcon, Damian Gandolfi

Companies: Cooperativa Mental, The Coca-Cola Company

April 25, 2023

Financial Security in the Unsafe World

Storytelling became a buzzword some time ago and we don't need to either glorify or argue the importance ofsuch approach in order to present the research outcomes. We will simply follow it and tell our story to you. Wewon't just concentrate on the...

Catalogue: Congress 2022: 75th Anniversary

Authors: Piotr Idzik, Karolina Kozlowska

Companies: MASMI, mTab

September 27, 2022

Financial Security in the Unsafe World

Storytelling became a buzzword some time ago and we don't need to either glorify or argue the importance ofsuch approach in order to present the research outcomes. We will simply follow it and tell our story to you. Wewon't just concentrate on the...

Catalogue: Congress 2022: 75th Anniversary

Author:

September 23, 2022

Not Storytelling But Storyhearing

Catalogue: Vision and Values 2021

Author: Leigh Caldwell

Company: Irrational Agency

October 25, 2021

Not Storytelling But Storyhearing

Catalogue: Vision and Values 2021

Author: Leigh Caldwell

October 25, 2021

Finding and Crafting Compelling Data Stories

Finding and compellingly presenting data stories is at the heart of market research. Yet, most market research education instead focuses on data collection and statistical analysis. This webinar will get back to the heart of it and describe how...

Catalogue: Webinars 2021

Authors: Tim Bock, Stephen Kraus

Company: Displayr

October 21, 2021

Selling Research Results Internally

Insights are not table stakes anymore and as an industry, it?s no longer about sharing information, but motivating the organization and ultimately people to take action.  But how?  Think like a marketer.Join Jessica Southard, Senior...

Catalogue:

Author: Jessica Southard

Company: Mars Wrigley

July 30, 2021