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Research papers

Horses for courses - RPD or PeopleMeter?

This paper revisits predictions made in one of the very first papers about Return Path Data delivered in 2005 at WAM . Incorporating findings from a qualitative survey of clients conducted exclusively for this paper, the presenters examine how the...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Authors: George Shababb, Richard Marks
Company: KANTAR TNS Malaysia
October 21, 2010
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Citation

Shababb and Marks (2010a, October 21). Horses for courses - RPD or PeopleMeter?. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/horses-for-courses---rpd-or-peoplemeter-


Research papers

From set top meters to set top boxes

The migration from analogue to digital television is compromising traditional, sample centric audience measurement techniques;- diaries and Peoplemeters.To address this, TNS has invested in a comprehensive programme encompassing research, new...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Authors: George Shababb, Anthony Taylor
Company: KANTAR TNS Malaysia
June 23, 2005
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Citation

Shababb and Taylor (2005a, June 23). From set top meters to set top boxes. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/from-set-top-meters-to-set-top-boxes