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Research papers

Measuring a multi-country specialist audience: The international air travel survey

Frequent international air travellers are, by their very nature, very difficult to research using in-home or in- office survey techniques. The International Air Travel Survey (IATS) was developed two years ago as a means of effectively researching...

Catalogue: Seminar 1988: Media And Media Research
Authors: Peter A. Rusby, Brian Shields
June 15, 1988
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Citation

Rusby and Shields (1988a, June 15). Measuring a multi-country specialist audience: The international air travel survey. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/measuring-a-multi-country-specialist-audience-the-international-air-travel-survey


Research papers

Peoplemeter and scanner-method

Two methods of measuring television audiences are used in the Netherlands: 1. The electronic Peoplemeter, for which respondents have to press buttons to report their actual viewing behaviour and 2. The Scanner-method, which uses the day-after...

Catalogue: Seminar 1988: Media And Media Research
Author: Paul van Niekerk
June 15, 1988
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Citation

van Niekerk, P. (1988a, June 15). Peoplemeter and scanner-method. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/peoplemeter-and-scanner-method


Research papers

The emergence of the pan European audience: The relevance of the PETAR data base for planning and evaluating multinational campaigns

The publication of the first PETAR survey now enables advertising agencies to analyse the comprehensive media impact of multinational TV campaigns for the first time. In this paper I would like to examine how one particular advertiser is using the...

Catalogue: Seminar 1988: Media And Media Research
Author: Bruce Roberts
June 15, 1988
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Citation

Roberts, B. (1988a, June 15). The emergence of the pan European audience: The relevance of the PETAR data base for planning and evaluating multinational campaigns. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/the-emergence-of-the-pan-european-audience-the-relevance-of-the-petar-data-base-for-planning-and-evaluating-multinational-campaigns


Research papers

The single source approach in media research

The single-source based input-output check is, of course, intended for marketing research; it makes it possible to investigate campaign findings accurately, deploy advertising vehicles to best advantage and lastly, to improve the advertising media....

Catalogue: Seminar 1988: Media And Media Research
Author: Matthias Steinmann
Company: Swiss Broadcasting Corporation
June 15, 1988
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Citation

Steinmann, M. (1988a, June 15). The single source approach in media research. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/the-single-source-approach-in-media-research


Research papers

Testing data fusion

Data fusion is a process for combining two or more surveys to form a database that can be analysed as if it came from a single survey e.g. to enable a cross-analysis of daily newspaper readership against peak-time television viewership from two...

Catalogue: Seminar 1988: Media And Media Research
Author: James Rothman
June 15, 1988
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Citation

Rothman, J. (1988a, June 15). Testing data fusion. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/testing-data-fusion


Research papers

Print media and television in the SummoScanner

This paper describes how far SUMMO has been able to go with its attempts to cover as many medium types as possible within one single source research instrument while maintaining a high degree of between- media comparability; it also outlines the...

Catalogue: Seminar 1988: Media And Media Research
Author: Harold de Bock
Company: Burke, Inc.
June 15, 1988
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Citation

de Bock, H. (1988a, June 15). Print media and television in the SummoScanner. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/print-media-and-television-in-the-summoscanner


Research papers

Uses and gratifications in multi media planning: A pragmatic approach to the integration of multiple data sources

The last few years, especially the last few months, a wide variety of new media research-data were made available for the media departments of advertising agencies in the Netherlands. Not only because of the differences, caused by different media...

Catalogue: Seminar 1988: Media And Media Research
Author: Adri Ulfman
June 15, 1988
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Citation

Ulfman, A. (1988a, June 15). Uses and gratifications in multi media planning: A pragmatic approach to the integration of multiple data sources. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/uses-and-gratifications-in-multi-media-planning-a-pragmatic-approach-to-the-integration-of-multiple-data-sources


Research papers

A divorce after twenty years or why and how Denmark is leaving the Belson model

The organisation for syndicated media research in Denmark was established in 1967 and it was quite obvious that we should use the Belson model for establishing readership figures. In the Danish organisation all parts interested in the matter are...

Catalogue: Seminar 1988: Media And Media Research
Author: Sigurd Bennike
June 15, 1988
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Citation

Bennike, S. (1988a, June 15). A divorce after twenty years or why and how Denmark is leaving the Belson model. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/a-divorce-after-twenty-years-or-why-and-how-denmark-is-leaving-the-belson-model


Research papers

A review of the state of art

As the title indicates, this paper should throw some light on the practice of readership research and the philosophy behind, worldwide. In a way it is a direct follow-up of the paper given at ESOMAR's last media seminar in Helsinki two years ago. The...

Catalogue: Seminar 1988: Media And Media Research
Author: Rolf Speetzen
June 15, 1988
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Citation

Speetzen, R. (1988a, June 15). A review of the state of art. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/a-review-of-the-state-of-art