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Research papers

From set top meters to set top boxes

The migration from analogue to digital television is compromising traditional, sample centric audience measurement techniques;- diaries and Peoplemeters.To address this, TNS has invested in a comprehensive programme encompassing research, new...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Authors: George Shababb, Anthony Taylor
Company: KANTAR TNS Malaysia
June 23, 2005
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Citation

Shababb and Taylor (2005a, June 23). From set top meters to set top boxes. ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/from-set-top-meters-to-set-top-boxes