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Research papers

Finding the "hidden" value of radio as part of a cross-media advertising campaign

Radio accounts for approximately one-third of consumers' time spent with media, yet it receives just a bit more than one-tenth of advertisers' media dollars. Maybe this is because radio provides a number of benefits that don't show up in conventional...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Author: Maura Clancey
June 16, 2003
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Citation

Clancey, M. (2003a, June 16). Finding the "hidden" value of radio as part of a cross-media advertising campaign. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/finding-the-hidden-value-of-radio-as-part-of-a-cross-media-advertising-campaign


Research papers

How many ears?

Coincidental with its launch of Radio Disney ABC commissioned Statistical Research Inc. (SRI) to design a program of research to measure children’s use of radio in general and use of Radio Disney in particular. Methodologies questionnaires ...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Author: Maura Clancey
June 15, 1999
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Citation

Clancey, M. (1999a, June 15). How many ears?. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/how-many-ears-


Research papers

The television audience examined

People use television in different ways and for different reasons. The variable use of television makes audience measurement challenging. The principles of measurement dictate that subjects which have a particular property should be included in a...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Maura Clancey
May 1, 1994
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Citation

Clancey, M. (1994a, May 01). The television audience examined. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/the-television-audience-examined


Research papers

How people use television

This is a report on how people use television during prime time, based upon results from a study completed in March and April, 1992. A random sample of adults and teens in U.S. households were interviewed about how and why they use television, their...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Maura Clancey
June 15, 1992
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Citation

Clancey, M. (1992a, June 15). How people use television. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/how-people-use-television