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Research papers

Old meets new

Markets are becoming global and there is a need to develop products that easily convey information across cultures. By combining techniques from different fields (psychology, marketing, neuroscience and behaviour science) it is possible to develop a...

Catalogue: Congress 2013: Think Big
Authors: Alejandro Salgado-Montejo, Carlos Velasco, Sebastián Olier, Milena Sabogal, Charles Spence
September 26, 2013