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Research reports

Global Market Research 2013

Global Market Research 2013 is the 25th annual industry study undertaken by ESOMAR. Done in cooperation with BDO Accountants & Advisors, it provides an authoritative review of the market research industry and explores how the research market...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 23, 2013
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Citation

B.V., E. (2013a, September 23). Global Market Research 2013. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/global-market-research-2013


Research papers

Beyond Big Data

Big Data is likely to radically change the consumer insights landscape. Commentators question the role of market research when so much data is readily available. Does market research have a role to play in this new environment? This presentation...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research
Author: Colin Strong
Company: GfK
June 23, 2013
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Citation

Strong, C. (2013a, June 23). Beyond Big Data. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/beyond-big-data


Research papers

Big Data and the value of information

Big Data is a hot, but ill-defined, topic in the business world. This presentation examines some characteristics and trends in the solutions that are now available in a relatively data rich environment. Additionally, trends in the availability of...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research
Author: Jeffrey Hunter
June 23, 2013
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Citation

Hunter, J. (2013a, June 23). Big Data and the value of information. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/big-data-and-the-value-of-information


Videos

Humanising Big Data

The challenge of bringing together two seemingly contrasting worlds of Big Data and Qualitative Analysis is the focus of this presentation, which examines how the Big Data world of size, dynamic data, vastness trends, patterns and predictions can...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Anupama Wagh-Koppar, Vartika Hali, Sandeep Arora
Company: KANTAR TNS Malaysia
June 15, 2013
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Citation

Wagh-Koppar, Hali and Arora (2013a, June 15). Humanising Big Data. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/humanising-big-data


Videos

Let's face the music...and dance

Big data presents massive challenges—but music, that great human universal, provides encouragement and inspiration amidst uncertainty. Rock musician Olly Nelken and researcher Will Goodhand will explore (and demonstrate musically) just how...

Catalogue: Congress 2013: Think Big
Authors: Will Goodhand, Oliver Nelken
Company: KANTAR TNS Malaysia
June 15, 2013
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Citation

Goodhand and Nelken (2013a, June 15). Let's face the music...and dance. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/let-s-face-the-music-and-dance


Videos

The sound of Big Data

This is a joint presentation between SoundCloud and their research agency, On Device Research, who specialises in mobile research.SoundCloud has an abundance of rich big data. To gain a deeper understanding, they add context through a Day in the life...

Catalogue: Congress 2013: Think Big
Authors: Alistair Hill, Nadines Guhlich
June 15, 2013
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Citation

Hill and Guhlich (2013a, June 15). The sound of Big Data. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/the-sound-of-big-data


Videos

Why Big Data is a small idea…

How big is Big Data to the marketing research industry? We haven't seen this much zealotry and paranoia since Internet interviewing was first proposed or since FIFA abandoned the Golden Goal. As it turns out, Big Data is not such a big deal. We are...

Catalogue: Congress 2013: Think Big
Author: Stephen P. Needel
June 15, 2013
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Citation

Needel, S. P. (2013a, June 15). Why Big Data is a small idea…. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/why-big-data-is-a-small-idea-