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Research papers

Using customer perceptions

A telecommunications company in the United States wanted to improve service by aligning internal service levels with customer requirements.They 1) identified customers' top priorities; 2) chose the priority with the most opportunity for improvement;...

Catalogue: ESOMAR Customer Relationship Management Conference 2002
Authors: John H. Hughes, Engracia Perez-Prada
March 17, 2002
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Citation

Hughes and Perez-Prada (2002a, March 17). Using customer perceptions . ANA - ESOMAR. Retrieved April 30, 2025, from


https://ana.esomar.org/documents/using-customer-perceptions-