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Research papers

Towards an integrated set of models for describing consumer preferences and for supporting marketing decisions for beer products

Flavour plays a key role in the market acceptance of all food and beverage products, and especially in the market acceptance of beer. This paper describes a program of research being undertaken by a major international brewer to develop an integrated...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: Al C. Farrell, H. J. Halls, George Alex Whitmore
June 15, 1983
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Citation

Farrell, Halls and Whitmore (1983a, June 15). Towards an integrated set of models for describing consumer preferences and for supporting marketing decisions for beer products. ANA - ESOMAR. Retrieved April 20, 2025, from


https://ana.esomar.org/documents/towards-an-integrated-set-of-models-for-describing-consumer-preferences-and-for-supporting-marketing-decisions-for-beer-products