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Research papers

Star track

This paper describes the thinking and planning that lay behind the launch of Britain's newest daily newspaper, the Daily Star, and the role played by research in the overall marketing operation. The main research project described in this paper was...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Iain McLellan
November 1, 1979
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Citation

McLellan, I. (1979a, November 01). Star track. ANA - ESOMAR. Retrieved October 02, 2023, from


https://ana.esomar.org/documents/star-track


Research papers

Sports coverage in daily newspapers

This report covers our findings on peoples’ use, views and opinions of the sports coverage of the Daily Express and its three main rivals - the Daily Mail, the Daily Telegraph and the Daily Mirror (plus in Scotland, the Daily Record)....

Catalogue: Seminar 1987: Publishing For Optimum Profit
Author: Iain McLellan
November 25, 1987
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Citation

McLellan, I. (1987a, November 25). Sports coverage in daily newspapers. ANA - ESOMAR. Retrieved October 02, 2023, from


https://ana.esomar.org/documents/sports-coverage-in-daily-newspapers