Resources Library by ANA

Crystallising the Digital First Moment of Truth of Unknown Targets

By using the online behavioural data (owned by VALUES) of approximately 2.5 million people across Japan to conduct statistical processing, it is possible to visualise the scale (in the number of users) of high-potential users who are unknown or have...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Akiko Koyasu, Yoshiaki Saito

Company: Truth Consulting

November 22, 2023

Best of both worlds?

Online access panels have enabled cheap survey research to proliferate in the past decade. However, the results obtained from these convenience panels can be biased and unrepresentative due to the sampling methods employed. Sample matching against a...

Catalogue: Congress 2013: Think Big

Authors: Pete Doe, Robert Smith

Company: Nielsen

September 26, 2013

Analytic implications of panel data quality

This methodological case study illustrates differences in data quality resulting from different online panel recruitment methods. Survey data from two B2B online panels were compared to each other and to data collected from a phone-to-Web sample. One...

Catalogue: Panel Research 2008

Author: Bob Harlow

Company: RONIN International

October 24, 2008

Improving panel sampling

Contemporary sampling methods, such as quota sampling and propensity score sampling are lacking in efficiency and validity.This paper introduces response inclination sampling, which combines propensity sampling with a correction for personal response...

Catalogue: Panel Research 2007

Authors: Robert van Ossenbruggen, Clasine van der Wal, Martin Muller, Gerty J. L. M. Lensvelt-Mulders, Marianne Hubregtse

Company: Motivaction International B.V.

October 28, 2007

Benefits and challenges of multi-sourcing

Multi-sourcing, or using multiple sample providers to recruit respondents into a single survey, is becoming a necessity for large research agencies and panel companies alike.The paper discusses the results of a comparison study of nine US sample...

Catalogue: Panel Research 2006

Author: Olivier de Gaudemar

October 8, 2006

Right here... right now...

This paper describes a framework for the use of mobile research, supported by case studies conducted in Japan for a global manufacturer of sporting goods. The approach illustrates how mobile phones provide marketers not only with a powerful survey...

Catalogue: Congress 2006: Foresight

Authors: Andrew Till, Steve Mele, Flavio Souza

September 17, 2006

The shift to on-line research

This presentation sets out benefits and disadvantages of online as a research methodology. Rigorous processes and quality controls are necessary in setting up good online research. Clients need reliable and representative sample frames to work with...

Catalogue: Asia Pacific 2006

Authors: Brian Fine, Steven Davies, Jim Alexander

Company: AMR

March 19, 2006

Means-end chains analysis online

Means-end chain analysis has gained a lot of popularity in recent years both in academic research and in practice. However, the approach has also met quite some criticism, both at the theoretical and at the methodological level.This paper contributes...

Catalogue: ESOMAR Conference on Marketing 2004

Authors: Morten Schroder, Suzanne Beckmann

Company: Wilke Research

October 10, 2004

Power buyers or cautious shoppers?

This paper describes the result of a segmentation analysis of attitudes towards electronic commerce. A random sample of Internet users in the United States formed five distinct segments with varying beliefs concerning the usefulness security and...

Catalogue: ESOMAR Net Effects 1999

Author: Andrew Elder

June 15, 1999