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Research reports

Qualitative research into Natwest press advertising

A series of advertisements for the press side ofthe 1979-80 NatWest personal sector campaign hasbeen developed, with the theme:"You 'll find we're only human". This campaign aims to take account of the worriesyoung unbanked people tend to have about...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1979
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Citation

, C. (1979a, August 01). Qualitative research into Natwest press advertising. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-natwest-press-advertising


Research reports

Farming research

For this research 4 group discussions and 8 depth interviews wereconducted amongst farmers - owners and tenants.Respondents were the person who takes majordecisions over finances, usually the farmerhimself. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Farming research . ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/farming-research-


Research reports

Young peoples' attitudes towards press advertising for the Midland Bank Ltd

Midland Bank Limited is considering two alternativeapproaches for a press campaign aimed at youngpeople. Recent advertising using other mediahas included a television and poster campaignusing the theme of Midland Bank and the individualtogether...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1979
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Citation

, C. (1979a, April 01). Young peoples' attitudes towards press advertising for the Midland Bank Ltd. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/young-peoples-attitudes-towards-press-advertising-for-the-midland-bank-ltd


Research reports

Research report on consumer reactions to the National Giro Bank

In March 1977 a test campaign was launched in the GranadaTV area using the local press, local radio, regional editionsof national dailies and television. The objectives of the campaign were: 1. To establish the identity of 'National Giro Bank'with an...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1978
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Citation

, C. (1978a, May 01). Research report on consumer reactions to the National Giro Bank. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/research-report-on-consumer-reactions-to-the-national-giro-bank


Research reports

Qualitative research into National Westminster press advertising

J. Walter Thomson Limited on behalf of National WestminsterBank Group Limited has developed a press campaign whichis designed to encourage business customers of NationalWestminster to become more aware of, and use more of theBank's corporate...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1977
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Citation

, C. (1977a, January 01). Qualitative research into National Westminster press advertising. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-national-westminster-press-advertising


Research reports

Consumer reactions towards 'The People's Bank' on behalf of the Provident Clothing & Supplying Co. Ltd.

The Provident Company owns a financial institution,purchased before the Consumer Credit Act came into force,named 'The People's Bank '. Hence it was considered necessary to investigate consumerreaction to the concept of another Bank and to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1976
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Citation

, C. (1976a, August 01). Consumer reactions towards 'The People's Bank' on behalf of the Provident Clothing & Supplying Co. Ltd.. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/consumer-reactions-towards-the-people-s-bank-on-behalf-of-the-provident-clothing-supplying-co-ltd-


Research reports

Report on consumer attitudes to financial institutions

The Agency is preparing an advertising campaign for1974 for Security Trust which will involve reference toand descriptions of financial services, particularlybanking and personal loans. As this is a highly sensitivearea, it is critical that the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 2, 1974
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Citation

, C. (1974a, January 02). Report on consumer attitudes to financial institutions. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/report-on-consumer-attitudes-to-financial-institutions


Research reports

Qualitative research on Barclaycard 1973 advertising

This research was undertaken to examine the reaction tosome possible approaches for 1973 Barclaycardadvertising aimed to encourage applicationsfor Barclaycard amongst uncarded and carded sectors of the banked market.Two phases of research were...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 3, 1973
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Citation

, C. (1973a, July 03). Qualitative research on Barclaycard 1973 advertising. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-barclaycard-1973-advertising


Research reports

Barclaycard responses

In the Campaign Evaluation Study (Sloare Research),it was found that 32% of all those claiming to recallBarclay advertising replied "Barclaycard" and nothingelse. The purpose of this research was: 1. To isolate respondents who responded...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1973
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Citation

, C. (1973a, June 01). Barclaycard responses. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/barclaycard-responses