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Research reports

Attitudes to Lucozade and Lucozade advertising

The specific objectives for this research were,therefore:1. To examine the current image of Lucozade andany shifts in attitude which may be takingplace especially in relation to recentadvertising and changes in the market;2. To analyze the effects of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1979
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Citation

, C. (1979a, September 01). Attitudes to Lucozade and Lucozade advertising. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/attitudes-to-lucozade-and-lucozade-advertising


Research reports

Techniques of relaxation

Anyone who leads a busy life, either at home, at work or both tend to become a little wound up - some morethan others. By including regular short periods of relaxation inyour daily life you can help the body unwind. As wellas relaxing your muscles,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1979
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Citation

, C. (1979a, August 01). Techniques of relaxation. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/techniques-of-relaxation


Research reports

Dairy box packaging research

The main objectives were to evaluate the overall effectof the packs in terms of their fit with Dairy Box imageryand how far they communicated quality, style, andsophistication. Following the first piece of research to coverthese points, a second...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979
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Citation

, C. (1979a, February 01). Dairy box packaging research. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/dairy-box-packaging-research


Research reports

A qualitative overview of tea advertising

In order to provide Ted Bates Ltd., with a rapid overview of the effects of advertising in the teamarket, CRAM Ltd conducted two group discussionsamongst female tea drinkers aged 25-35 and 35+. Social class was C1C2, and both groups...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1978
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Citation

, C. (1978a, March 01). A qualitative overview of tea advertising . ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/a-qualitative-overview-of-tea-advertising-


Research reports

Good News press advertising

The objectives of the research were: 1. To assess which of these approaches bestexecuted Good News advertising strategy;2. To explore what effects Hannah Gordon andOlivia Newton-John has on the imagery ofGood News, and what other personalities...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1977
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Citation

, C. (1977a, April 01). Good News press advertising . ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/good-news-press-advertising-


Research reports

Dairy box packaging research

The main objectives of the research were to evaluate the overall effectof the packs in terms of their fit with Dairy Box imageryand how far they communicated quality, style, andsophistication. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
×

Citation

, C. (1977a, March 01). Dairy box packaging research. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/dairy-box-packaging-research-11183


Research reports

Qualitative research on Five Pints

Five Pints is "filled milk" (skimmed milk withvegetable fats added) which was launched by Unigateinto Lancashire in March 1976. This research has been done to assess in qualitativeterms consumer attitudes to the introduction of FivePints, and its...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
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Citation

, C. (1976a, September 01). Qualitative research on Five Pints. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-five-pints


Research reports

Checkwate advertising research

Chekwate low calorie fruit drink is currently beingre-launched. It is intended that the brand will be supportedby a television advertising campaign in the Tyne-Tees area.The purpose of relaunching Chekwnte is to widen usage,so it is proposed that the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 14, 1975
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Citation

, C. (1975a, February 14). Checkwate advertising research. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/checkwate-advertising-research


Research reports

Makin commercial research

In June-July of this year, a series of group discussions wascommissioned as part of a larger research program, designedto provide a comprehensive evaluation of the effect of the newManikin campaign. As a consequence, two new commercials ('Beach'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 6, 1974
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Citation

, C. (1974a, December 06). Makin commercial research. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/makin-commercial-research