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Research reports

Users & Buyers Global Insights Study 2020

The motto 'the customer is always right' is a phrase pioneered by Harry GordonSelfridge, John Wanamaker and Marshall Field in the early 1900's. These men weresuccessful retailers who learned early in their careers that the success of their...

Catalogue: ESOMAR Publications
Author: Ray Poynter
December 31, 2020
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Citation

Poynter, R. (2020a, December 31). Users & Buyers Global Insights Study 2020. ANA - ESOMAR. Retrieved October 14, 2024, from


https://ana.esomar.org/documents/users-buyers-global-insights-study-2020