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Research reports

Quantitative research on four new packs for Schweppes Shandy

Schweppes intend to relaunch their Shandy with a new pack, name, brand image, etc. in an effort to produce a product that can compete directly with Top Deck and Shandy Bass (current brand leaders). The specific objectives of the research therefore...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). Quantitative research on four new packs for Schweppes Shandy. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/quantitative-research-on-four-new-packs-for-schweppes-shandy


Research reports

Qualitative research on Crowbar packs and concepts

Rowntree Mackintosh has developed a new children's chewy bar - CROWBAR. The objectives of this research were to examine: 1. Responses to the pack designs in terms of their visual appeal and general product communication; 2. Attitudes to the two...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1977
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Citation

, C. (1977a, February 01). Qualitative research on Crowbar packs and concepts. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-crowbar-packs-and-concepts


Research reports

Pre-testing of the BP Heat advertising campaign for winter 76/77

The BP heat advertising campaign for the winter 1976/77 broke in mid-September in daily newspapers; colorsupplements and home interest magazines. The strategy behind the campaign has been developed fromprevious research and aims to acknowledge and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
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Citation

, C. (1976a, November 01). Pre-testing of the BP Heat advertising campaign for winter 76/77. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/pre-testing-of-the-bp-heat-advertising-campaign-for-winter-76-77


Research reports

Coconut caramel bar: Virgil

A new coconut caramel Bar has been developed consisting of coconut paste containing cherry pieces with a layer of caramel on top - all covered with milk chocolate.The general objectives of this research were:1. To evaluate consumer response to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
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Citation

, C. (1976a, November 01). Coconut caramel bar: Virgil. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/coconut-caramel-bar-virgil


Research reports

Quantitative research on the Carico in-home placement

Earlier research hadindicated that the idea of a liquid laundry detergentproduced a high level of interest and curiosity totry. Accordingly, it was decided to undertake a fulland systematic tests of Carica in people's homes.During May/June, a sample...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
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Citation

, C. (1976a, September 01). Quantitative research on the Carico in-home placement. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/quantitative-research-on-the-carico-in-home-placement


Research reports

Supra 'C' concept development Sobranie

Gallaher is considering developing a Supra 'C' tippedcigarette as a possible replacement for SobranieVirginia. Several concepts and packaging routes areunder consideration.The objectives of this research were:1. To explore levels of interest in a new...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
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Citation

, C. (1976a, September 01). Supra 'C' concept development Sobranie. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/supra-c-concept-development-sobranie


Research reports

Qualitative research on Nutty

In view of the sharp downward trend in Nutty sales inestablished areas, research was required for consumerusage and attitudes in order to try and identify possiblereasons for this decline. The objectives of the research reported here were to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
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Citation

, C. (1976a, June 01). Qualitative research on Nutty. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-nutty


Research reports

Qualitative research into Bran Buds creative developments

Kelloggs Ltd. in conjunction with JWT Ltd. arecurrently developing alternative positionings for BranBuds. Five creative approaches have been developed forte sting, four of them being supported by the prototypepackaging.Consumer qualitative research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976
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Citation

, C. (1976a, May 01). Qualitative research into Bran Buds creative developments. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-bran-buds-creative-developments


Research reports

Qualitative research for Puff desserts

Unilever Research Laboratories have developed a newdesert intended to appeal to children which are currentlyknown as 'Puff Desserts'.  This piece of research looks at children's reactions tothe new product. The specific research objectives...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1975
×

Citation

, C. (1975a, December 01). Qualitative research for Puff desserts. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/qualitative-research-for-puff-desserts