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Research reports

Qualitative research on new 'women' tv testimonials for oil of Ulay

The objectives of the research reported here were toexplore the new commercials as they stand as individualunits and also to establish positives and negatives forthe individual segments of each commercial, i.e . eachwoman and her attendant...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1975
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Citation

, C. (1975a, May 01). Qualitative research on new 'women' tv testimonials for oil of Ulay. ANA - ESOMAR. Retrieved March 17, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-new-women-tv-testimonials-for-oil-of-ulay


Research reports

Qualitative research on packaging for Harmony hair spray

Elida-Gibbs are planning to launch a new Harmony range ofshampoo, hair spray and setting lotion spray for whichthree alternative designs have been prepared.The basic objectives of this piece of research thereforewere:1. To establish which of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 18, 1975
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Citation

, C. (1975a, January 18). Qualitative research on packaging for Harmony hair spray. ANA - ESOMAR. Retrieved March 17, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-packaging-for-harmony-hair-spray


Research reports

Qualitative research on washing grains

Richardson Merrell is interested in launching an abrasivecleanser in the UK market. There are no such productsas yet available for the treatment of acne-related problems. The research reported here is a part of the first stageof the project, where,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1974
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Citation

, C. (1974a, May 03). Qualitative research on washing grains. ANA - ESOMAR. Retrieved March 17, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-washing-grains


Research reports

Liquid Delta Hall prepared for Ciba-Geigy (U.K.) Ltd.

The Client has developed a new liquid soap productcalled "Delta " which is packed in " foil-laminate semirigid sachet.p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}About this collection:Peter Cooper (1936-2010) was co-founder...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1974
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Citation

, C. (1974a, May 01). Liquid Delta Hall prepared for Ciba-Geigy (U.K.) Ltd.. ANA - ESOMAR. Retrieved March 17, 2025, from


https://ana.esomar.org/documents/liquid-delta-hall-prepared-for-ciba-geigy-u-k-ltd-


Research reports

Exploratory research into the attitudes and behaviour of women with regard to hair removal prepared for Sanitas Ltd.

The overall purpose of the research was to obtain ageneral view of the behavior and attitudes of women withregard to hair removal in order to position Buto advantageouslyin the depilatories market. About this collection:Peter Cooper (1936-2010)...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 11, 1974
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Citation

, C. (1974a, April 11). Exploratory research into the attitudes and behaviour of women with regard to hair removal prepared for Sanitas Ltd.. ANA - ESOMAR. Retrieved March 17, 2025, from


https://ana.esomar.org/documents/exploratory-research-into-the-attitudes-and-behaviour-of-women-with-regard-to-hair-removal-prepared-for-sanitas-ltd-


Research reports

Qualitative research on 'Film Stars'

This research was conducted in order to:1. Establish what consumers understand by 'FilmStars', who they are, how ideas about them arederived, feelings about them, etc;2. Examine how consumers feel that 'Film Stars'have changed and in what sorts of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 13, 1974
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Citation

, C. (1974a, March 13). Qualitative research on 'Film Stars'. ANA - ESOMAR. Retrieved March 17, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-film-stars-


Research reports

Qualitative research on the natural-ingredient concept and Weleda packaging

Weleda skin-care products have had a limited distributionchiefly in health food stores. In the course ofobtaining a wider distribution, it has been decided toexamine the existing packaging with particularreference to its success in putting across the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 23, 1974
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Citation

, C. (1974a, January 23). Qualitative research on the natural-ingredient concept and Weleda packaging. ANA - ESOMAR. Retrieved March 17, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-the-natural-ingredient-concept-and-weleda-packaging


Research reports

Research report on body lotion

Richardson Merrill has the license to produce HTH, aSwedish hand and body lotion, in this country. In Sweden, the product is sold on a strong medical platform. Fourconcepts have been produced using elements of the informationused in Sweden in order...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 11, 1974
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Citation

, C. (1974a, January 11). Research report on body lotion. ANA - ESOMAR. Retrieved March 17, 2025, from


https://ana.esomar.org/documents/research-report-on-body-lotion


Research reports

Qualitative research on foam aerosol products

Beecham Products have available three aerosolfoam products.The objectives of the research reported here wereto assess:1. Reactions to the general concept of aerosolfoam hair products;2. Responses to aerosol foam hair product formsin setting agents,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1974
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Citation

, C. (1974a, January 03). Qualitative research on foam aerosol products. ANA - ESOMAR. Retrieved March 17, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-foam-aerosol-products