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Research reports

Qualitative research into Dettol advertising

Two new television commercials are currently beingdeveloped for Dettol on the theme of product usage. It was desired to test both these approaches forcommunication, relevance and major defects, and furtherto select one of them for further...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1978
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Citation

, C. (1978a, March 01). Qualitative research into Dettol advertising . ANA - ESOMAR. Retrieved March 15, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-dettol-advertising-


Research reports

Qualitative in-depth research on prudential agents responses to the 'burglary' tv advertising campaign

Research into reactions of consumers to the first burst ofnational Prudential TV advertising has been conducted. This research was undertaken to examineAgents' reactions to it and to the idea of TV advertising,in order to make the positioning and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1978
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Citation

, C. (1978a, March 01). Qualitative in-depth research on prudential agents responses to the 'burglary' tv advertising campaign. ANA - ESOMAR. Retrieved March 15, 2025, from


https://ana.esomar.org/documents/qualitative-in-depth-research-on-prudential-agents-responses-to-the-burglary-tv-advertising-campaign


Research reports

Harmony colourant advertising research

Following the results of research into preliminary advertisingconcepts for Harmony Colourant, the Agency has produced acommercial in animatic form on video-tape with a linked in the soundtrack. The objectives of the research were, therefore:1....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1978
×

Citation

, C. (1978a, March 01). Harmony colourant advertising research . ANA - ESOMAR. Retrieved March 15, 2025, from


https://ana.esomar.org/documents/harmony-colourant-advertising-research-


Research reports

Qualitative research on Elseve balsam & volume shampoo

L'Oreal is launching a new range of shampoos.At the time of the research, Elseve Balsam Beautyshampoo was currently advertising on-air and theElseve Balsam Volume Shampoo was launchedSeptember/October 1977. The objectives of the research reported...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1977
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Citation

, C. (1977a, December 01). Qualitative research on Elseve balsam & volume shampoo. ANA - ESOMAR. Retrieved March 15, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-elseve-balsam-volume-shampoo


Research reports

Rowntree's jelly Speakeasy

'Speakeasy' has been on Trident television during the summer of 1977. The objectives of this researchwere: 1. To examine attitudes to Jellies, andthe brand imagery of Rowntrees especiallyversus Own Label jellies; 2. To explore recall of 'Speakeasy',...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1977
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Citation

, C. (1977a, November 01). Rowntree's jelly Speakeasy. ANA - ESOMAR. Retrieved March 15, 2025, from


https://ana.esomar.org/documents/rowntree-s-jelly-speakeasy


Research reports

Qualitative research into Britvic advertising

Prior to putting on air two new commercials formixers and fruit juices ("Tie" and "Swotting") inwhich Keith Smith figures as the Britvic presenter, Britvic wished to assess response to Keith Smith andto his role. For this purpose, it was proposed...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1977
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Citation

, C. (1977a, November 01). Qualitative research into Britvic advertising. ANA - ESOMAR. Retrieved March 15, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-britvic-advertising


Research reports

Qualitative research into Night Nurse advertising developments

A new commercial 'Neighbours' has been produced for 1977/8 'Night Nurse' campaign in both a 30 second and a 15-second form. Accordingly, qualitative research was required in order to 1. Check each of the final 'Neighbours'executions for the nature...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1977
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Citation

, C. (1977a, October 01). Qualitative research into Night Nurse advertising developments. ANA - ESOMAR. Retrieved March 15, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-night-nurse-advertising-developments


Research reports

Pint size advertising

Pint Size is the brand name being given to the product beinglaunched, by Cadbury Typhoo, into the filled milk market.Filled milk consists of the more traditional skimmed milkwith vegetable fats added. The initial concept work was carried out by C.L.K...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1977
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Citation

, C. (1977a, October 01). Pint size advertising. ANA - ESOMAR. Retrieved March 15, 2025, from


https://ana.esomar.org/documents/pint-size-advertising


Research reports

Qualitative research on Nescafe advertising

The advertising objectives of the new campaign are twofold:1. To remind consumers that coffee is the drink todrink when enjoying oneself; 2. When coffee is drunk then the drink should beNescafe.The initial commercial of the campaign features a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1977
×

Citation

, C. (1977a, September 01). Qualitative research on Nescafe advertising. ANA - ESOMAR. Retrieved March 15, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-nescafe-advertising