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Research reports

Qualitative research on a new soft drink- 'Rio' for Charles Baker, Black & Gross Ltd.

This research was specifically designed to assist decision-making as to the positioning and treatment of the product in themarket. Information was also sought on consumer imagery of Rioin an absolute and comparative sense, and the significance of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 11, 1973
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Citation

, C. (1973a, March 11). Qualitative research on a new soft drink- 'Rio' for Charles Baker, Black & Gross Ltd.. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-a-new-soft-drink--rio-for-charles-baker-black-gross-ltd-


Research reports

Attitudes to Caramac

For the majority of adults and virtually all children, Caramacwas seen as a type of chocolate, different because of itscaramel flavor and light color, but definitely chocolate.However, it was clear that Caramac was unstable in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 8, 1973
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Citation

, C. (1973a, March 08). Attitudes to Caramac. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/attitudes-to-caramac


Research reports

Qualitative research on fishburgers

The general objective of this research was to assessthe acceptability of the Fishburger concept and actual product amongst housewives.About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 8, 1973
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Citation

, C. (1973a, February 08). Qualitative research on fishburgers. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-fishburgers


Research reports

Qualitative research on 'Berkeley 100s'

The research objectives were:1. To explore reactions to the cigarette, the pack,name, house of origin, and the amalgamation ofthese features;2. To assess reactions to the advertising treatments(the 'manifesto', and other expressions), and howthey...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 9, 1972
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Citation

, C. (1972a, June 09). Qualitative research on 'Berkeley 100s'. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-berkeley-100s-


Research reports

Qualitative research on packaging for Royal Dutch Cigars

This research was undertaken to establish the relativeacceptability of two alternative pack colors for arange of cigars. General information on the name andpack design acceptability, the cigar imagery, etc. were also obtained. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 23, 1972
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Citation

, C. (1972a, March 23). Qualitative research on packaging for Royal Dutch Cigars. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-packaging-for-royal-dutch-cigars


Research reports

Qualitative research on the packaging for the 'plus' fertilizer range

Plant Protection Limited (PPL) is considering abandoning photogravure printing on some or all of its garden fertilizer packs in favour of the less expensive rubber dye method. This raises a number of questions on the design of fertilizer packs in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1971
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Citation

, C. (1971a, September 01). Qualitative research on the packaging for the 'plus' fertilizer range. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-the-packaging-for-the-plus-fertilizer-range


Research reports

Qualitative research on Park Drive Plain advertising

New advertisements have been prepared for poster advertising of Park Drive Plain. The advertising was designed as a departure from previous advertising forthe brand and was intended to slowly upgrade the image of Park Drive and make Park Drive...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Qualitative research on Park Drive Plain advertising . ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-park-drive-plain-advertising-


Research reports

Qualitative research on a new television commercial for Whitbread Tankard

CDP has produced a series of TV commercials for Whitbread Tankard. Each is in cartoon format and shows a 'character' ('Stanley') achieving a variety of improbable feats. He attributes his success to Whitbread Tankard. This research was concerned...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 5, 1971
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Citation

, C. (1971a, May 05). Qualitative research on a new television commercial for Whitbread Tankard. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-a-new-television-commercial-for-whitbread-tankard


Research reports

Report on qualitative research on Caramac commercials

This research had as the main objective to examine Caramac in relation to competitive products and to evaluate two television commercials for Caramac ('Football Match ' and 'Malvern Hills'). The detailed objectives were as follows:1. To establish...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1971
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Citation

, C. (1971a, March 01). Report on qualitative research on Caramac commercials. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-caramac-commercials