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Research reports

Dulux qualitative 1979 advertising study

The aims of the study included both general andspecific issues. The prime purpose was to examinethe ways in which current advertising contributesa new influence on consumers' attitudes to Dulux,its competitors, and home decorating as aprocedure and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979
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Citation

, C. (1979a, July 01). Dulux qualitative 1979 advertising study. ANA - ESOMAR. Retrieved January 23, 2026, from


https://ana.esomar.org/documents/dulux-qualitative-1979-advertising-study


Research reports

Concept testing for Golden Rail

Previous research into consumer responses to 1978Golden Rail brochure has found negative reactions to the use of McGill type postcards.British Rail and the Agency wish to re-examine consumerresponses to a postcard brochure format as a means of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979
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Citation

, C. (1979a, July 01). Concept testing for Golden Rail. ANA - ESOMAR. Retrieved January 23, 2026, from


https://ana.esomar.org/documents/concept-testing-for-golden-rail


Research reports

Qualitative research on Aero advertising 'Bubble word play'

Two new commercials have been produced in scriptform for advertising Aero, both using the word'Bubble' in a wordplay, 'Courtroom' and 'Train'. The research was required to investigate consumerreactions tothe wordplay approach and to individual...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1979
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Citation

, C. (1979a, June 01). Qualitative research on Aero advertising 'Bubble word play'. ANA - ESOMAR. Retrieved January 23, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-aero-advertising-bubble-word-play-


Research reports

Qualitative research on animatics for Oxo advertising

The 'Only Oxo Does It' campaign has run on TV sinceFebruary 1978.Although. this current campaign appears to beperforming well, there is obviously a need forlonger-term development in order to refresh theOxo proposition. As far as the TV campaign...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1979
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Citation

, C. (1979a, June 01). Qualitative research on animatics for Oxo advertising. ANA - ESOMAR. Retrieved January 23, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-animatics-for-oxo-advertising


Research reports

Rolo advertising research

A new commercial 'Cinema' has been produced forRolo. This research was designed to assess the reactions ofthe target audience to the advertising 'Cinema' covering specifically:1. Does the film communicate that Rolo is funand affectionate, for sharing...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1979
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Citation

, C. (1979a, June 01). Rolo advertising research . ANA - ESOMAR. Retrieved January 23, 2026, from


https://ana.esomar.org/documents/rolo-advertising-research-


Research reports

James Watney campaign research into revised commercials

Following the initial research into the proposed James Watney corporate campaign (/May 1979), the scripts were revised and three new commercialsproduced. The objectives of this research wereto evaluate these new commercials, against thecriteria...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1979
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Citation

, C. (1979a, June 01). James Watney campaign research into revised commercials. ANA - ESOMAR. Retrieved January 23, 2026, from


https://ana.esomar.org/documents/james-watney-campaign-research-into-revised-commercials


Research reports

Qualitative research into quality street radio advertising

Saatchi Saatchi Garland Compton Ltd., has developeda radio campaign for Quality Street comprising fourcommercials 'John son's Quality Street', 'Evans Quality Street', 'Smith's Quality Street' and' Wingco Boffo Harrington's'. The campaign has been...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Qualitative research into quality street radio advertising . ANA - ESOMAR. Retrieved January 23, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-quality-street-radio-advertising-


Research reports

Qualitative research into Max Factor press advertising II

The range advertising for Max Factor 'Blue Line'currently in press, is to be followed up by anadvertisement for nail enamel, using the samegirl/theme as on the range advertisement. The research was required to examine each of the alternatives.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Qualitative research into Max Factor press advertising II. ANA - ESOMAR. Retrieved January 23, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-max-factor-press-advertising-ii


Research reports

Short report on Hellmans advertising

The purpose of this research was to examine thecommunication of the animatic and draw inferences aboutthe potential of a finished advertisement made alongthose lines. The research would identify any weaknessesand suggest improvements. In particular,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Short report on Hellmans advertising. ANA - ESOMAR. Retrieved January 23, 2026, from


https://ana.esomar.org/documents/short-report-on-hellmans-advertising