You searched for: "*"

The results has been filter on Authors containing A. Souvayre.
ANA has found 1 results for you, in 336 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Meta consumption

This reference to Credit Mutuel's Assises has allowed us to grasp at what point the meta-consumer was central, at the heart of the banking debate, of values, of the organisation and of strategy. This notion is not an alibi for the communicator but...

Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance
Authors: M. Nussenbaum, A. Souvayre, Catherine Becker
May 1, 1996