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Research papers

Engaging the new consumer

With new consumerism and new technology, Engagement Marketing is changing the way brands connect with consumers. Marketers in Asia will increasingly need to provide mechanisms where consumers can interact with their brand.New Consumerism is evolving...

Catalogue: Asia Pacific 2007
Authors: Lee Ryan, Mark Leong
Company: KANTAR TNS Malaysia
March 12, 2007
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Citation

Ryan and Leong (2007a, March 12). Engaging the new consumer. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/engaging-the-new-consumer