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Videos

Rethinking Research for Smarter Decision-Making

With:Tanya Abraham, Research Director Political and Social Research, YouGov, UKDr. Roland Abold, Managing Director, Infratest, GermanyDaniel Fazekas, Founder & CEO, Bakamo.Social, HungaryFollowing their keynote presentations, our speakers will...

Catalogue: ESOMAR Citizen Insights Summit
Authors: Daniel Fazekas, Roland Abold, Tanya Abraham
Companies: Bakamo.Social, Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH, YouGov
March 1, 2025
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Citation

Fazekas, Abold and Abraham (2025a, March 01). Rethinking Research for Smarter Decision-Making. ANA - ESOMAR. Retrieved April 26, 2025, from


https://ana.esomar.org/documents/rethinking-research-for-smarter-decision-making


Videos

Innovative marketing technologies

The analyses provide a better understanding of the future of AR and VR within marketing strategies. By understanding consumer's appetite for virtual and augmented reality, quantifying the size of the viable market and getting to know the target...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Dörthe Jans
Company: YouGov
November 11, 2018
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Citation

Jans, D. (2018a, November 11). Innovative marketing technologies. ANA - ESOMAR. Retrieved April 26, 2025, from


https://ana.esomar.org/documents/innovative-marketing-technologies