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Videos

How to Ensure Your Digital Marketing Performance

This presentation will cover strategies for monitoring brand share of voice and measuring influencer impact. Learn how to boost visibility and optimize influencer partnerships for greater engagement

Catalogue: Asia Pacific 2024
Author: Katherine Zheng
Company: Mininglamo Group
November 19, 2024
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Citation

Zheng, K. (2024a, November 19). How to Ensure Your Digital Marketing Performance. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/how-to-ensure-your-digital-marketing-performance


Videos

Nudging Digital Shoppers into the Future

In this paper, we explore innovative strategies that leverage behavioural science and e-commerce brand assets, comparing Chinese and western approaches. Our objective is to equip readers with actionable insights drawn from real world FMCG (fast...

Catalogue: Asia Pacific 2024
Authors: Sophie Mahe, Thomas Clavreul, Richard Bordenave, Amalina Hamdan
Company: Tracism
November 19, 2024
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Citation

Mahe, Clavreul, Bordenave and Hamdan (2024a, November 19). Nudging Digital Shoppers into the Future. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/nudging-digital-shoppers-into-the-future-12715


Videos

Harnessing the Power of AI to Fight Fraud

It's no secret that survey fraud poses a threat to the entire insights industry. And we believe the only way to eradicate fraud is for the industry to team up together to share technological advances and stop fraudsters in their tracks. Join a...

Catalogue: Asia Pacific 2024
Author: Joven Lee
Company: Cint
November 19, 2024
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Citation

Lee, J. (2024a, November 19). Harnessing the Power of AI to Fight Fraud. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/harnessing-the-power-of-ai-to-fight-fraud


Videos

Feeling Our Way: Meaningfully Deciphering Feelings to Unlock Creativity

Research backgroundOur decisions are emotionally-driven. Emotion, whether understanding or evoking it, is vital to moving people, culture, markets and brands. We know that entertaining or confronting communications campaigns move people at scale, but...

Catalogue: Asia Pacific 2024
Authors: Matt Pearce, Colleen Ryan
November 19, 2024
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Citation

Pearce and Ryan (2024a, November 19). Feeling Our Way: Meaningfully Deciphering Feelings to Unlock Creativity. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/feeling-our-way-meaningfully-deciphering-feelings-to-unlock-creativity-12686


Videos

Embedding Gen AI

Explore how generative AI is transforming marketing by providing deeper consumer insights and data-driven strategies. She highlights AI's role in personalizing marketing and enhancing decision-making. Drawing from her leadership experience at...

Catalogue: Asia Pacific 2024
Author: Elaine Rodrigo
Company: Reckitt
November 19, 2024
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Citation

Rodrigo, E. (2024a, November 19). Embedding Gen AI. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/embedding-gen-ai


Videos

Let?s Meet for a Drink (or Not, Im Busy Online)

Qualitative market researchers have long grappled with challenges while engaging with misunderstood generations or sensitive and culturally taboo topics. Very often, these challenges can take the form of a reluctant respondent, difficulties in...

Catalogue: Asia Pacific 2024
Authors: Rajeswari Bonala, Noopur Sharma
November 19, 2024
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Citation

Bonala and Sharma (2024a, November 19). Let?s Meet for a Drink (or Not, Im Busy Online). ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/let-s-meet-for-a-drink-or-not-i-m-busy-online--12716


Videos

Virtual Reality, Real Impact

As I put on the VR headset, I find myself in a sleek, modern building. The bric logo catches my eye immediately, its teal letters popping against the crisp white walls. That is the company that invited me, I must be in the right place. A woman...

Catalogue: Asia Pacific 2024
Authors: Barbara du Perron, Ewoud van Bennekom
November 19, 2024
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Citation

du Perron and van Bennekom (2024a, November 19). Virtual Reality, Real Impact. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/virtual-reality-real-impact-12687


Videos
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Citation

Mora, O. (2024a, November 19). Pushing Innovation and Creativity to Build Meaningful Connections. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/pushing-innovation-and-creativity-to-build-meaningful-connections


Videos

Re-igniting Brand Purpose via Fun with the Father in South India

In the vast and rich culinary landscape of India, which boasts internationally acclaimed dishes like biryani, chicken tikka and dosas, one brand has stood tall since its launch in the 1980s and managed to find a special place in the hearts and...

Catalogue: Asia Pacific 2024
Authors: Shilpa Gupta, Sandeep Dutta
November 19, 2024
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Citation

Gupta and Dutta (2024a, November 19). Re-igniting Brand Purpose via Fun with the Father in South India . ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/re-igniting-brand-purpose-via-fun-with-the-father-in-south-india--12698