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Research papers

Breaking news!

The news media has adapted extremely well to evolving technology to become even more engaging and relevant in peoples’ lives. What can we learn from this to increase our impact and relevance as qualitative researchers?The objective of this paper...

Catalogue: Global Qualitative 2017: Back to the future
Author: Shobha Prasad
Company: Drshti Strategic Research Service pvt. Ltd.
October 17, 2017
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Citation

Prasad, S. (2017a, October 17). Breaking news!. ANA - ESOMAR. Retrieved March 20, 2025, from


https://ana.esomar.org/documents/breaking-news-


Videos

Breaking news!

The news media has adapted extremely well to evolving technology to become even more engaging and relevant in peoples' lives. What can we learn from this to increase our impact and relevance as qualitative researchers?

Catalogue: Global Qualitative 2017: Back to the future
Author: Shobha Prasad
Company: Drshti Strategic Research Service pvt. Ltd.
January 11, 2017
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Citation

Prasad, S. (2017a, January 11). Breaking news!. ANA - ESOMAR. Retrieved March 20, 2025, from


https://ana.esomar.org/documents/breaking-news--8937


Research papers

Towards 20/20 vision

Quality of research analysis has always been dependent on the individual researcher's ability to see clearly without distortion, and discern shades of difference in what they see/ perceive. This ability is particularly critical today, when data is...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Author: Shobha Prasad
Company: Drshti Strategic Research Service pvt. Ltd.
November 18, 2015
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Citation

Prasad, S. (2015a, November 18). Towards 20/20 vision. ANA - ESOMAR. Retrieved March 20, 2025, from


https://ana.esomar.org/documents/towards-20-20-vision


Research papers

The power of the dark side

The dark side of human motivation is explored in this presentation which postulates that the most powerful drivers are primeval human passions. Brands that understand and position themselves sharply on these are able to influence and connect strongly...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Shobha Prasad
Company: Drshti Strategic Research Service pvt. Ltd.
November 20, 2013
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Citation

Prasad, S. (2013a, November 20). The power of the dark side. ANA - ESOMAR. Retrieved March 20, 2025, from


https://ana.esomar.org/documents/the-power-of-the-dark-side-8103


Videos

The power of the dark side

The dark side of human motivation is explored in this presentation which postulates that the most powerful drivers are primeval human passions. Brands that understand and position themselves sharply on these are able to influence and connect strongly...

Catalogue: Qualitative 2013: Brilliant Transformations
Author: Shobha Prasad
Company: Drshti Strategic Research Service pvt. Ltd.
June 15, 2013
×

Citation

Prasad, S. (2013a, June 15). The power of the dark side. ANA - ESOMAR. Retrieved March 20, 2025, from


https://ana.esomar.org/documents/the-power-of-the-dark-side


Research papers

Why some slumdogs feel like millionaires and some millionaires like slumdogs

We measure affluence linearly on income levels, purchasing power and assets owned. In reality, however, there is a difference between how 'rich' people are, measured on absolute scales, and how 'rich' they perceive themselves to be. Often behaviour...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Author: Shobha Prasad
Company: Drshti Strategic Research Service pvt. Ltd.
November 18, 2010
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Citation

Prasad, S. (2010a, November 18). Why some slumdogs feel like millionaires and some millionaires like slumdogs. ANA - ESOMAR. Retrieved March 20, 2025, from


https://ana.esomar.org/documents/why-some-slumdogs-feel-like-millionaires-and-some-millionaires-like-slumdogs


Research papers

Listening to the sounds of silence

In research we base much of our analysis on consumer articulations but do not pay adequate attention to their silences and what they leave unsaid. Especially in eastern cultures where language is layered and subtle, silence is often used to convey...

Catalogue: Asia Pacific 2010: Eyes on Asia
Author: Shobha Prasad
Company: Drshti Strategic Research Service pvt. Ltd.
April 20, 2010
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Citation

Prasad, S. (2010a, April 20). Listening to the sounds of silence . ANA - ESOMAR. Retrieved March 20, 2025, from


https://ana.esomar.org/documents/listening-to-the-sounds-of-silence-


Research papers

In search of platform nine and three quarters...

The internet, especially the social networking site - is emerging as a significant channel for the youth to communicate with each other and express themselves. This paper examines the setting up and administration of an online qualitative youth panel...

Catalogue: Qualitative 2008: Consumer Choice
Authors: Shobha Prasad, Charukesi Ramadurai
Company: Drshti Strategic Research Service pvt. Ltd.
November 20, 2008
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Citation

Prasad and Ramadurai (2008a, November 20). In search of platform nine and three quarters.... ANA - ESOMAR. Retrieved March 20, 2025, from


https://ana.esomar.org/documents/in-search-of-platform-nine-and-three-quarters-