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Research papers

Tomorrow's Research Fuelled Today

In today's fast-paced, data-driven world, brands face the challenge of making sense of vast amounts of information to stay relevant and connected with their audiences. The integration of artificial intelligence (AI) into market research is not just a...

Catalogue: Asia Pacific 2024
Authors: Gayatri Srikant, Rivesh Misra
Companies: Toluna-MetrixLab, The Coca-Cola Company
November 19, 2024
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Citation

Srikant and Misra (2024a, November 19). Tomorrow's Research Fuelled Today. ANA - ESOMAR. Retrieved January 13, 2025, from


https://ana.esomar.org/documents/tomorrow-s-research-fuelled-today